Senior Performance Marketing Manager

Summary

Join Paired as our Senior Performance Marketing Manager and scale our influencer program to handle six-figure monthly budgets. You will lead performance-focused influencer strategies, oversee third-party agencies, and collaborate with internal teams. This role requires exploring and testing new acquisition channels, leveraging data analytics for optimization, and ensuring brand consistency. Based in the UK or Spain, you'll enjoy a competitive salary, stock options, generous paid time off, and professional development opportunities. Paired offers a remote-first work environment with several in-person team events throughout the year.

Requirements

• Several years of demonstrated success running paid performance campaigns, with a passion for exploring new opportunities in performance marketing
• Strong interest in influencer marketing as an acquisition channel and an eye for maintaining brand consistency
• Experience working with a B2C subscription-based mobile app
• Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
• Strong problem-solving skills and a creative approach to marketing challenges
• Proven ability to refine ad strategies based on performance data, user feedback, and changing market conditions
• Eager to take on the challenge of guiding influencers toward unique, high-performing concepts while ensuring brand messaging and deep audience resonance
• Strong understanding of social media platforms and their algorithms
• Excellent communication and interpersonal skills for negotiation and building valuable relationships with third parties
• Must reside in the UK or Spain and have the legal right to work there (we are unable to provide visa sponsorship)

Responsibilities

• Explore and scale non-traditional paid acquisition channels, ensuring they contribute to Paired’s growth
• Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets
• Oversee and guide third-party agencies responsible for influencers’ scouting, negotiation, and onboarding
• Collaborate with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance data insights
• Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) to expand acquisition efforts
• Identify and test additional new non-traditional paid acquisition channels, running performance marketing campaigns and optimization
• Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale

Benefits

• Yearly salary of £70K-£75K (UK) /  €67K-€76K (Spain)
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship