Senior Product Marketing Manager

Summary

Join Deel, a rapidly growing SaaS company, as a Senior Product Marketing Manager for US Payroll and PEO solutions. You will own the go-to-market strategy and execution, partnering with various teams to drive awareness, adoption, and revenue growth. This strategic role focuses on capturing market share and educating customers on the value of compliant workforce management. You will conduct market research, define product positioning, lead product launches, develop sales and enablement assets, collaborate with marketing teams, and measure performance against key metrics. Deel offers a dynamic and inclusive work environment with opportunities for career advancement and impact.

Requirements

• 5+ years of B2B product marketing experience, ideally in HR tech, payroll, or SaaS
• Deep understanding of US payroll regulations, HRIS systems, or PEO business models is a strong advantage
• Proven ability to lead cross-functional projects from strategy to execution in a fast-paced environment
• Strong storytelling, writing, and presentation skills with a focus on clarity and value-driven messaging
• Analytical mindset with experience using data to guide decisions and drive performance
• Comfortable working across time zones and with distributed teams

Responsibilities

• Conduct market research and customer interviews to understand payroll and PEO buyer needs, regulatory trends, and the competitive landscape in the US
• Define clear product positioning, messaging, and differentiation for Deel’s US payroll and PEO solutions
• Lead product launches and strategic initiatives, including messaging frameworks, sales playbooks, and cross-functional go-to-market plans
• Partner with marketing teams (paid, events, content, social, field) to drive pipeline growth and campaign execution for payroll/PEO products
• Develop impactful sales and enablement assets including one-pagers, battle cards, pitch decks, pricing tools, and competitor guides
• Collaborate with the content team to produce relevant, high-impact materials like blog posts, case studies, whitepapers, and customer videos
• Support sales with training, objection handling, and ongoing product updates to improve conversion and close rates
• Use customer feedback, usage data, and market insights to refine positioning and enhance the customer experience
• Measure performance across awareness, engagement, and revenue KPIs to iterate and improve marketing strategies
• Collaborate with product on positioning, product roadmaps, and GTM strategy

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access