Senior Product Manager

Summary

Join SmartAsset as a Senior Product Manager to lead the development of a new, AI-powered marketing content creation application for financial advisors. This greenfield project will leverage cutting-edge generative AI to transform how financial professionals connect with clients. You will be responsible for the entire product lifecycle, from concept to launch, and will collaborate with data science and engineering teams. The ideal candidate possesses extensive product management experience, a deep understanding of generative AI, and exceptional communication skills. This role offers the opportunity to make a significant impact on the financial advisor space and contribute to SmartAsset's continued growth. The position is fully remote within the contiguous US and offers a competitive salary and benefits package.

Requirements

• Minimum 5 years of experience in product management, with a proven track record of successfully leading large, greenfield projects from concept to launch
• Strong understanding of generative AI and Large Language Models (LLMs) and their applications in content creation and marketing. Minimum 1 year of experience in building AI products required
• A deep-seated user empathy and a passion for uncovering and solving their most pressing problems, with a demonstrated ability to translate user needs into product features
• Excellent analytical skills, with a demonstrated ability to use data to drive decision-making and business impact. Proficiency in SQL for data analysis and A/B testing are required
• Exceptional communication and stakeholder management skills with the ability to influence cross-functional teams and navigate competing priorities

Responsibilities

• Develop and execute a comprehensive product strategy for a new generative AI-powered marketing content creation application for financial advisors, taking the product from a "0 to 1" state
• Conduct in-depth user research and market analysis to identify and champion the most critical user needs, ensuring that the product roadmap is laser-focused on solving the right problems
• Lead the product discovery process, gathering and ruthlessly prioritizing requirements from internal stakeholders and financial advisors based on data and user impact
• Collaborate with data science and engineering teams to translate product requirements into actionable technical specifications and ensure the timely delivery of a high-quality application
• Define and analyze key performance indicators (KPIs) to measure the success of the product and drive continuous optimization through A/B testing and user feedback
• Serve as the primary product owner for the application, managing the product roadmap, backlog, and user testing processes
• Effectively communicate the product vision and progress to internal and external stakeholders, including executives and financial advisors

Preferred Qualifications

• Significant experience working in the financial advisor or wealth-tech space
• Experience working with marketing automation platforms, content management systems, or similar tools
• Proven experience in designing and implementing data-driven products or features
• Familiarity with Agile development methodologies (Scrum, Kanban) and experience working in Agile environments

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend