Senior Product Marketing Associate

Summary

Join Alma, a leading mental healthcare company, as a Senior Product Marketing Associate! In this role, you will support the Care Delivery & Practice Administration product teams, shaping how mental healthcare providers utilize our EHR and practice admin tools. You will contribute to go-to-market strategies, build strong cross-functional relationships, and develop educational materials. This position requires 1-3 years of marketing experience, ideally in B2B2C, healthcare, fintech, or SaaS. You will leverage data-driven analysis to measure success and contribute to product direction. Alma offers a remote-first work environment and a comprehensive benefits package, including health insurance, 401k, wellness stipends, and generous paid time off.

Requirements

• Have 1-3 years of experience in a marketing role, ideally in B2B2C, healthcare, fintech, or SaaS environments
• Relish collaboration and be known for your ability to build relationships and manage workstreams across multiple stakeholders and departments
• Be a hands-on learner with a strong bias for action, diving into projects and iterating as you go
• Be an effective communicator who can distill complex topics into the appropriate level of detail for your audience
• Be analytically-minded and curious, using data and insights to inform decisions, measure impact, and drive meaningful outcomes
• Be detail-obsessed, with a keen eye for accuracy and a commitment to getting things right
• Demonstrate high growth potential and be adept at managing multiple priorities, efficiently organizing tasks while maintaining flexibility
• Thrive in a fast-paced environment, navigating new challenges with creativity, resilience, and context-switching along the way

Responsibilities

• Support the development and execution of go-to-market strategies for new product launches, enhancements, and adoption campaigns related to care delivery and practice admin tools
• Build strong working relationships with key cross-functional partners, such as the product manager, product designer, and engineering manager
• Develop a deep understanding of Alma’s care delivery and practice management user experiences, best practices, and policies
• Analyze market trends, customer insights, and competitive intelligence to help inform product improvements and increase customer satisfaction
• Manage the creation of educational and enablement materials to equip internal teams and customers for success
• Measure the success of product marketing efforts using KPIs and data-driven analysis

Preferred Qualifications

Experience with EHR or practice management tooling

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO