Senior Product Marketing Manager

Summary

Join Airship as a Senior Product Marketing Manager and play a key role in shaping and executing product and feature launches. You will collaborate with product management, develop Go-to-Market (GTM) strategies, and own key verticals. Responsibilities include market segmentation, sales enablement, competitive intelligence, and driving product adoption. This role requires a strategic mindset, deep understanding of GTM strategies, and strong cross-functional collaboration skills. You will work with Product Management, Sales, and Customer Success teams to achieve success. The ideal candidate possesses extensive experience in product marketing within B2B SaaS or Martech, along with exceptional communication and analytical skills.

Requirements

• A curious and open-minded approach to solving problems and continuous learning
• Deep experience in launching products and features, especially in complex environments
• Strong ability to craft and execute GTM strategies with experience in market segmentation and industry-specific marketing
• Comfortable with ambiguity and able to distill complex ideas into compelling narratives
• Thrives in a fast-paced, high-performance environment with evolving priorities
• Adept at working across functions, especially with Product Management, Sales, and Customer Success teams
• Ability to think creatively about how to address challenges and unlock new opportunities
• 6+ years of product marketing or related experience in high-velocity B2B SaaS, Martech, or similar fields
• Proven ability to manage multiple product launches and deliverables simultaneously
• Exceptional communication, presentation, and stakeholder management skills
• Strong analytical mindset with experience in market research, GTM strategy, and competitive analysis
• Experience with customer journey mapping, market segmentation, and creating effective sales enablement assets

Responsibilities

• Collaborate with product management to develop launch strategies and bring new products and features to market effectively
• Provide input into the product roadmap and ensure alignment with market needs
• Develop and execute GTM strategies, including use cases, value propositions, messaging, and campaign plans for products and features
• Define market segments, verticals, and target audiences
• Own one or more verticals and problem spaces, becoming a subject matter expert to tailor marketing efforts to specific industry needs
• Create customized pitch decks, case studies, product briefs, and other enablement tools to empower the sales team throughout the sales process
• Collect, analyze, and share actionable competitive insights at a regular cadence to inform product positioning, messaging, and sales strategies
• Design and run programs to drive product adoption, customer engagement, and advocacy
• Collaborate with Customer Success to gather feedback and showcase customer stories and case studies

Preferred Qualifications

Experience working with Fortune 500 or enterprise-level customers

Benefits

• Starting salary range for this position is: $120,000 to $150,000 per year
• Some roles may also be eligible for commission, bonus, competitive equity packages and other performance incentives
• Extensive suite of Benefits offerings as part of our Total Rewards approach to compensation