Boulevard is hiring a
Senior Product Marketing Manager

Summary

Join Boulevard as a Senior Product Marketing Manager and play a key role in shaping and communicating our product narrative within the company and throughout the market. You'll champion the voice of the customer, paint a clear view of our market, product, and competitive landscape, and help set our GTM strategy. In this role, you'll partner with our R&D teams to deliver the industry's most powerful and easy-to-use analytics platform.

Requirements

• Experience in a product marketing role at a SAAS company
• Developer platform experience a plus
• Comfortable working with data (analyzing it to tell stories to support product positioning)
• Creative
• Problem-solving and strategic planning
• Content creation and copywriting
• 5+ years of product marketing experience within B2B SaaS
• Understanding the product go-to-market lifecycle and adoption strategies
• Excellent analytical thinking skills and excitement for digging into numbers
• Ability to think outside the box and use simple ways to explain complex functionality through verbal and written communication
• Endlessly curious about customers and their needs
• Data-driven mindset to help shape an understanding of product utilization
• Strong attention to detail and innate pull towards delivering excellence
• Ability to manage multiple deliverables while maintaining consistent output and meeting timelines
• Graduated with BA/BS degree

Responsibilities

• Develop and execute comprehensive go-to-market plans for new and existing products, including product launches and feature updates
• Conduct market research to identify customer needs, market trends, and competitive insights. Use insights to inform product, marketing, and sales strategies
• Create clear and compelling product positioning, messaging, and value propositions that resonate with target audiences and differentiate Boulevard from the competition
• Develop tools and training materials to enable GTM teams to effectively communicate product benefits and close deals or effectively expand accounts
• Produce high-quality marketing content such as product videos, webinars, blog posts, case studies, whitepapers, and email campaigns
• Plan, execute, and optimize marketing campaigns across various channels to drive product awareness and customer retention
• Monitor and analyze the performance of marketing campaigns and product launches, providing insights and recommendations for continuous improvement
• Build strong relationships with customers to gather feedback, create testimonials, and develop case studies that highlight product success stories
• Work closely with product management, sales, customer success, and other teams to align marketing strategies with business goals and ensure consistent messaging

Benefits

• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote work option with a work-from-home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve