Senior Product Marketing Manager

Summary

Join Boulevard as a Senior Product Marketing Manager, Commerce & Data, and become a key player in simplifying complex data for self-care businesses. You will develop go-to-market strategies, leveraging your data and accounting expertise to bridge the gap between innovative product features and customer needs. Responsibilities include advocating for the customer, conducting research, driving product adoption, enabling sales teams, and creating impactful content. You will collaborate with various teams, translating technical details into compelling benefits and ensuring customer success. This role requires significant experience in product marketing within B2B tech or vertical SaaS, along with domain expertise in financial systems or accounting software. Boulevard offers a competitive salary, comprehensive benefits, and a fully remote work environment.

Requirements

• You have a minimum of 6+ years of product marketing experience within B2B tech or vertical SaaS
• You have domain expertise in financial systems or accounting software, ideally from a former life as a CPA or CFA
• You can speak GAAP and can translate accounting concepts to non-accountants, both internally as well as to customers
• You understand the product go-to-market lifecycle and adoption strategies
• You have excellent analytical thinking skills and excitement for digging into numbers
• You can think outside the box and use simple ways to explain complex functionality through verbal and written communication
• You are endlessly curious about customers and their needs
• You have a data-driven mindset and can help shape an understanding of product utilization
• You bring strong attention to detail and an innate pull towards delivering excellence
• You can manage multiple deliverables while maintaining consistent output and meeting timelines

Responsibilities

• Advocate for the Customer & Influence Product Development: Act as the voice of the customer in product development by gathering and integrating customer feedback to guide product decisions
• Provide strategic input during roadmap planning to ensure alignment with customer needs, and prioritize initiatives that create long-term value
• Ensure customer insights drive all GTM strategies, from content creation to sales enablement
• Conduct Customer & Competitive Research: Lead in-depth customer and competitive research to identify emerging market trends, pain points, and opportunities
• Use these insights to refine product positioning, messaging, and GTM strategies, ensuring Boulevard maintains a competitive edge and aligns with customer expectations
• Drive Adoption Across the Customer Lifecycle: Take ownership of adoption strategies, focusing on successful product launches and driving ongoing customer engagement and retention
• Develop and implement tactics to ensure adoption beyond the initial launch, collaborating closely with GTM teams (Lifecycle, Sales, Onboarding, Support, Success) to provide the tools and support necessary to close deals and expand accounts
• Enable GTM Teams & Create High-Impact Content: Equip sales & success teams with effective enablement tools such as product collateral, competitive battle cards, and training materials to communicate product value
• Drive the creation of marketing content, including webpages, product videos, success stories, webinars, and campaigns, to support customer activation, engagement, retention, and expansion in alignment with the GTM strategy
• Operate with Autonomy & Drive Results: Take full ownership of the GTM process, from strategy development to campaign execution
• Make data-driven decisions to optimize performance across channels and customer touchpoints, driving measurable results independently while maintaining close collaboration with cross-functional teams and stakeholders

Benefits

• Your total budgeted cash compensation for this role is between $140,140 and $200,200 USD, depending on your current skills, experience, training, and overall market demands
• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance
• Take a break whenever you need with our flexible vacation day policy
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve