Senior Product Marketing Manager

Summary

Join Workato as a Senior Product Marketing Manager to lead industry strategy and collaborate with global consulting partners. This critical role will accelerate partner-driven revenue by creating compelling joint messaging, use cases, and industry content. You will define Workato's industry approach, build and execute a content strategy with GSIs and strategic consultancies, and create campaign kits and enablement assets. Responsibilities include leading content development for partner events and maintaining partner portal resources. Success requires cross-functional collaboration with partner sales, field marketing, and product marketing teams. The ideal candidate possesses 5+ years of experience in a related field and strong writing, editing, and project management skills.

Requirements

• 5+ years of experience in industry marketing, content creation, partner marketing, or a related field within the tech industry
• Proven track record of developing effective partner communications and enablement content
• Strong writing, editing, and project management skills
• Experience with partner portals, content management systems, and collaborative tools
• Excellent communication and interpersonal skills to collaborate cross-functionally
• Detail-oriented with the ability to manage multiple projects and deadlines
• Creative thinker who can translate complex ideas into clear, engaging content
• Adaptable and proactive problem-solver with a team-oriented mindset

Responsibilities

• Define the industry approach for Workato including top of the funnel content, relevant industry trends and industry process use cases for our sales plays
• Build and execute a content strategy with GSIs and strategic consultancies focused on industry plays, solution use cases, and joint GTM messaging
• Create campaign kits, enablement assets, and co-branded materials to support “to,” “through,” and “with” partner marketing motions
• Lead the development of content and agendas for partner events like Partner Kick Off (PKO) and Partner Day
• Develop and maintain compelling program communications and partner portal resources to keep partners informed and equipped
• Work cross-functionally with partner sales, field marketing, and product marketing to ensure content drives engagement, demand, and revenue impact