Senior Product Marketing Manager

Summary

Join UpGuard as a Senior Product Marketing Manager and play a pivotal role in driving the growth of our Trust Exchange product. You will conduct market research, define product positioning and messaging, lead product launches, and collaborate with cross-functional teams. Responsibilities include creating compelling value propositions, building sales and marketing assets, and acting as a subject matter expert. The ideal candidate possesses 4+ years of B2B SaaS product marketing experience, a passion for customer understanding, and data-driven decision-making skills. A strong grasp of cybersecurity and familiarity with product-led go-to-market motions are preferred. UpGuard offers a comprehensive benefits package including a monthly lifestyle subsidy, WFH setup allowance, learning and development allowance, generous PTO, parental leave, remote work, top-spec hardware, and a generative AI subsidy.

Requirements

• 4+ years of product marketing experience in B2B SaaS product marketing
• Familiar with working on early-stage products and driving early customer discovery
• A passion for connecting with customers and understanding pain points
• Can hold your own in conversations with our Product and executive team
• You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
• You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
• We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work

Responsibilities

• Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
• Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
• Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
• Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
• Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
• Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Preferred Qualifications

• A strong grasp of cybersecurity
• Familiarity with product-led go-to-market motions
• Experience at a growth-stage tech company

Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
• Generous Annual Leave/PTO allowances: time to recharge your batteries
• 18 weeks paid Parental Leave: irrespective of parenting role
• Personal Leave allowance: this includes sick & carer’s leave
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top spec hardware: all team members will be provided with top-spec laptops for their role
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work