Senior Product Marketing Manager

closed
UpGuard Logo

UpGuard

💵 $160k-$172k
📍Remote - United States

Summary

Join UpGuard as a Senior Product Marketing Manager and play a pivotal role in driving the growth of our Trust Exchange product. You will conduct market research, define product positioning and messaging, lead product launches, and collaborate with cross-functional teams. Responsibilities include creating compelling value propositions, building sales and marketing assets, and acting as a subject matter expert. The ideal candidate possesses 4+ years of B2B SaaS product marketing experience, a passion for customer understanding, and data-driven decision-making skills. Bonus points for cybersecurity knowledge and experience with product-led go-to-market strategies. UpGuard offers a competitive salary, monthly lifestyle subsidies, WFH setup allowance, learning and development allowance, generous PTO, parental leave, and a fully remote work environment.

Requirements

  • 4+ years of product marketing experience in B2B SaaS product marketing
  • Familiar with working on early-stage products and driving early customer discovery
  • A passion for connecting with customers and understanding pain points
  • Can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
  • We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work

Responsibilities

  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
  • Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
  • Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Preferred Qualifications

  • A strong grasp of cybersecurity
  • Familiarity with product-led go-to-market motions
  • Experience at a growth-stage tech company

Benefits

  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: time to recharge your batteries
  • 18 weeks paid Parental Leave: irrespective of parenting role
  • Personal Leave allowance: this includes sick & carer’s leave
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top spec hardware: all team members will be provided with top-spec laptops for their role
This job is filled or no longer available

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