Senior Product Marketing Manager

Summary

Join Panorama Education as a Sr. Product Marketing Manager and shape the launch of innovative products for our customers. You will leverage your expertise to bring audience and industry insights to product development, collaborating with marketing, sales, and product teams. Lead product launches, build internal team capacity, and create materials to generate awareness and demand. Gather customer insights through various methods to inform product development and messaging. Partner with sales to create collateral such as product one-pagers and demo decks. Work with integrated campaigns on product roadmaps and launches. This role offers the opportunity to significantly impact how businesses and providers experience Panorama Education while driving positive change for educators and students nationwide. The position is fully remote within the Continental United States.

Requirements

• 5+ years of B2B product marketing experience in the SaaS or Edtech industry
• Experience leading and driving product launches to hit important business goals
• Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
• Experience leading and driving projects and project teams while balancing competing priorities
• Experience in collecting and using customer insights and market research to drive strategic product marketing decisions
• Have the ability to synthesize complicated product concepts and materials into simple, everyday language
• Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups

Responsibilities

• Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
• Partner with Revenue Enablement team to train sales team members on demo talk tracks and discovery questions to support demo flow
• Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
• Conduct focus groups and interviews with district leaders about their challenges and needs
• Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc
• Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches

Benefits

• Annual bonus or commission awards
• Equity awards
• Other region-specific health and welfare benefits