Senior Product Marketing Manager

Summary

Join Circuit as a Senior Product Marketing Manager and play a pivotal role in shaping our product narrative and driving customer conversions. Based remotely (UTC-5 to UTC+2), you will own the customer conversion journey, from initial impression to paid upgrade. Collaborate closely with product, design, and performance teams to craft compelling messaging, campaigns, and landing pages. This high-impact role demands strong writing skills, analytical thinking, and a data-driven approach to optimize conversion rates. As a member of a fully remote, independent, and profitable company, you'll enjoy flexible, asynchronous working and a supportive team environment. The role offers a competitive salary, equity, performance bonuses, and a comprehensive benefits package.

Requirements

• Have extensive experience in product marketing in B2B SaaS or tech
• Are a strong writer with a portfolio of copy that drives actions—landing pages, CTA’s, and ads
• Are experienced with A/B testing and comfortable using tools like GA, Hotjar, or Unbounce
• Think analytically, using data to guide decisions without getting lost in it!
• Understand conversion psychology and how to design user journeys that persuade
• Love the idea of owning projects from brief to execution—and iterating to improve results
• Instinctively know when to take your time - and when to get things done quickly
• Come up with alternative ideas that accomplish goals with less complexity
• Are based in UTC-5 to UTC+2 time zones
• Can speak and write in English fluently (and persuasively!)

Responsibilities

• As one of two Product Marketing Managers on the team, you’ll take full ownership of customer conversion—from first impression to paid upgrade—crafting messaging, content, and experiences that move users to action
• You’ll work closely with our engagement-focused PMM to make sure the full customer journey feels joined-up and cohesive
• Together, you’ll shape how we position the product, tell our story, and drive growth at every stage
• Lead the strategy, content, and performance of our product landing pages
• Write and test high-impact copy across paid channels, CTAs, and onboarding flows
• Use data, A/B tests, and funnel insights to improve conversion across the buying journey
• Manage our presence on review platforms and app stores—ensuring messaging is sharp and up to date
• Support sales with collateral that clearly communicates value and helps close deals!
• Run upgrade campaigns and create targeted messaging to deepen product adoption

Benefits

• Equity options for everyone (vested over 5 years)
• Annual company performance bonus
• ��2000 every three years for a new laptop
• ��500 a year for new home office gear
• 32 days of paid holiday per year
• ��1000 a year for fitness, wellness, and/or mental health
• Annual company meet-up in 5-star locations
• ��1000/year for smaller, self-organized team meetups
• Enhanced parental leave (16 weeks full pay, up to 52 weeks in total)