Databook is hiring a
Senior Product Marketing Manager in United States

Summary

Databook is an AI-powered enterprise customer intelligence platform. The company is looking for a Senior Product Marketing Manager to develop product positioning and messaging, lead product launches, conduct market research, create buyer personas, enable sales teams, and collaborate with cross-functional teams.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 5+ years in pure product marketing experience from the enterprise software or SaaS sectors
• Interest in developing a strong understanding of product marketing principles, go-to-market strategies, and market analysis
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing content
• Operates at a tactical and strategic level
• Analytical skills to make data-driven decisions and measure the impact of marketing efforts
• Self-starter; able to determine own path to success, rather than needing extensive direction
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Experience developing graphically interesting and compelling presentations and collateral. Knowledge of Google Docs, PowerPoint, Keynote and Photoshop a plus
• Familiarity with product management and an ability to work collaboratively with product teams
• A creative and innovative mindset with a customer-centric approach to marketing
• A willingness to learn and adapt in a fast-paced product development environment
• Ability to collaborate and communicate effectively in a matrixed environment and across multiple time-zones

Responsibilities

• Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with target audiences and differentiates our products in the market
• Product Launch: Lead the successful execution of product launches, including co-creating launch plans with the Product team, coordinating marketing and GTM efforts, and ensuring successful market entry
• Market Research & Competitive Intelligence: Conduct market research to understand customer needs, industry trends, and competitive landscapes. Use insights to inform GTM strategies
• Buyer Personas: Develop detailed buyer personas to guide marketing efforts and ensure that all communications are tailored to the specific needs of different customer segments
• Sales Enablement: Provide sales teams with the content and training needed to effectively sell the product, including product training, sales decks, and competitive analysis
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including engineering, design, and marketing, to bring products to market

Benefits

• Competitive salary with bonus
• Equity
• Medical, Dental and Vision care contributions
• 401k Retirement Plan
• 4 weeks vacation plus holidays
• Employee referral bonus program
• $500 learning stipend to spend on books, courses or other training materials that help you develop skills relevant to your role or professional development
• Complimentary subscription to Masterclass
• Budget for home office equipment
• 100% reimbursement for all work-related books