Senior Product Marketing Manager

Summary

Join DeepIntent, a leader in healthcare advertising, as a Sr. Product Marketing Manager. You will drive the go-to-market strategy for a new suite of data-driven solutions. Responsibilities include developing and executing GTM plans, collaborating with various teams, defining messaging frameworks, and conducting market research. You will also create sales enablement materials and contribute to thought leadership content. The ideal candidate has 8+ years of experience in product marketing, with a strong B2B SaaS background and healthcare experience preferred. DeepIntent offers a competitive compensation package, including a base salary, bonus plan, and comprehensive benefits.

Requirements

• 8+ years of experience in product marketing, with a strong focus on B2B SaaS or enterprise marketing platforms
• Deep understanding of the marketing technology landscape, including data infrastructure (i.e. clean rooms), audience segmentation, activation platforms (i.e. DSPs), and measurement
• Exceptional written and verbal communication skills; able to translate complex concepts into customer-friendly narratives
• Demonstrated ability to launch and grow new product offerings in highly cross-functional environments
• Proven ability to thrive in dynamic, high-growth environments where adaptability, initiative, and a focus on timely, high-impact execution are essential
• Brings a strategic mindset with a hands-on approach; equally comfortable engaging with executive stakeholders and rolling up their sleeves to drive execution

Responsibilities

• Own the development and execution of GTM plans for new and evolving data-driven product offerings
• Collaborate closely with Product Management, Data Partnerships, Sales Leadership, and Customer Success to align product strategy with market needs and ensure successful launches
• Define differentiated messaging frameworks that resonate with key buyer personas in the healthcare marketing ecosystem
• Monitor industry trends, competitor offerings, and customer feedback to refine DeepIntent’s value propositions and ensure competitive differentiation
• Identify opportunities to drive product differentiation and thought leadership around marketing data innovation, positioning DeepIntent as a leader in data-driven healthcare marketing
• Conduct market research to uncover emerging trends, customer needs, and competitive gaps, translating insights into actionable strategies for product development and positioning
• Develop impactful sales enablement materials including pitch decks, product one-sheets, objection handling guides, and ROI storytelling tools
• Support training sessions, demo narratives, and strategic account conversations to help scale adoption
• Partner with the broader marketing team to produce thought leadership content that supports awareness and demand generation efforts
• Contribute to content such as blogs, webinars, and client case studies, emphasizing the strategic benefits of data-centric marketing

Preferred Qualifications

Experience in healthcare, life sciences, or privacy-centric industries is a major plus

Benefits

• Competitive base salary plus performance based bonus or commission
• Comprehensive medical, dental, and vision coverage
• 401K match program
• Generous PTO policy and paid holidays
• Remote friendly culture with flexible work options
• Career development and advanced education support
• WFH and internet stipends