Senior Product Marketing Manager

Summary

Join Deputy, a global SaaS remote-first workforce management company, as a Senior Product Marketing Manager based in the UK. You will lead the go-to-market strategy for Payroll and other major product launches, ensuring effective positioning and successful adoption. Drive growth of paid add-ons by collaborating with Sales and Success teams, tailoring messaging for the UK market, and providing region-specific enablement. Capture customer insights to inform product and GTM strategy. This role requires strong communication skills, cross-functional collaboration, and a proven track record in product marketing and go-to-market execution within B2B SaaS. The ideal candidate will have experience in the UK market and a passion for creating solutions that put people first.

Requirements

• 4–6 years of experience in product marketing or GTM strategy, ideally in B2B SaaS
• Strong knowledge of the UK market and experience launching or supporting products in-region
• Proven track record in driving product adoption and go-to-market execution
• Excellent communicator with the ability to simplify complex ideas into clear, customer-facing messages
• Experience working cross-functionally with Sales, CS, Product, and Marketing
• Self-starter with strong organisational skills and a bias for action

Responsibilities

• Lead the UK go-to-market for Payroll and other major product launches
• Ensure new products are positioned effectively, launched successfully, and set up to deliver commercial impact from day one
• Grow adoption of paid add-ons
• Work with Sales and Success to drive attach rates, identify cross-sell opportunities, and optimise the customer journey for our paid products in the UK
• Tailor messaging for the UK market
• Adapt global positioning and narratives to reflect UK-specific buyer needs, language, and competitive context
• Support sales and customer-facing teams
• Provide region-specific enablement, tools, and insights to help Sales and CS teams confidently communicate value and close more deals
• Close the feedback loop between field and product
• Capture and share insight from UK customers, competitors, and frontline teams to shape roadmap, packaging, and go-to-market planning

Preferred Qualifications

Experience in HR, Payroll, or Workforce Management tech a plus

Benefits

• Enjoy a flexible and hybrid work policy, with a dedicated office 1 minute walk from Farringdon Station
• Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
• Work from home stipend to help you get set up and succeed from home
• Benefit from our employee pension matching programme
• Access private health and dental insurance
• Take paid parental leave to support you and your family
• Enjoy additional leave days — including study assistance, celebration days and volunteering
• 25 days’ holiday plus bank holidays
• Feel secure with our income protection scheme for long-term absence due to illness or injury
• Get involved with our global working groups; designed for collaboration, belonging and connection
• Connect over weekly office lunches, social gatherings and industry events