Senior Product Marketing Manager

Summary

Join Givebutter, a leading nonprofit fundraising platform, as a Product Marketer. You will be the voice of the customer, shaping product strategy and go-to-market initiatives. This role requires a strategic mindset and ability to transition from high-level planning to hands-on execution. You will develop positioning and messaging, lead go-to-market planning, leverage customer insights, and refine ICPs and personas. The ideal candidate has 5+ years of experience in product marketing at a startup or SaaS company and a proven track record of launching new products. Givebutter offers a competitive salary, annual bonus, equity, and comprehensive benefits.

Requirements

• 5+ years of experience in product marketing at a startup and/or SaaS environment
• Proven experience launching new products with a fully integrated GTM plan and execution
• Self-starter with the ability to work independently and as part of a collaborative team

Responsibilities

• Develop differentiated positioning and messaging that resonates deeply with our nonprofit audience
• Lead go-to-market planning and execution, including launch briefs, messaging documents, and coordination across teams (product, marketing, sales, customer success, and support) in an environment with rapid launch cycles
• Leverage insights from across the organization to influence product roadmap, positioning, and messaging
• Refine ICP, personas, and customer journeys, helping define clear customer segments to guide marketing campaigns
• Foster cross-functional collaboration to ensure smooth launches

Benefits

• Work from anywhere in the United States
• We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts
• Givebutter health insurance plans come with access to a TalkSpace membership
• We offer access to a retirement planning account for all employees with a match coming in April 2025
• Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
• We offer 12 weeks paid parental leave for both primary and secondary caregivers
• Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
• Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
• We offer learning and development reimbursement opportunities