Senior Product Marketing Manager

Summary

Join Guild as a Senior Product Marketing Manager and lead the development of core product positioning and messaging for our Grow product. You will shape how Guild is perceived in the market, ensuring that our product narrative resonates with key audiences. This highly strategic role involves defining, evolving, and evangelizing the high-level value proposition and market differentiation of Guild’s flagship offering. You will also support select feature launches as needed. This role requires strong market insight, exceptional storytelling, and cross-functional collaboration skills. Guild offers a competitive total compensation package, including a base salary range and variable compensation, along with stock options. The company is committed to equal pay and compensation transparency.

Requirements

• 6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech
• Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers
• Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy
• Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product
• Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products
• Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, and Chief Executive Officer) to build and refine effective positioning
• Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning
• Analytical mindset with experience leveraging data to inform strategy and measure success

Responsibilities

• Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business
• Own product positioning: Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance. This includes effectively positioning our Grow product and our Grow product within Guild’s suite of other products
• Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market
• Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grow’s core value proposition
• Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative
• Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics

Benefits

• Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Open vacation policy for employees to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth