Intelex Technologies ULC is hiring a
Senior Product Marketing Manager in Canada

Summary

As Senior Product Marketing Manager, you’ll have the opportunity to help shape, position, and launch new best-in-class products for Intelex, a global leader in EHS software. Responsibilities include market analysis, product positioning, go-to-market strategy, sales enablement, content creation, customer insights, cross-functional collaboration, performance metrics, and market education.

Requirements

• 3-5 years of relevant Product Marketing experience (bonus for B2B SaaS)
• Excellent written and verbal communication, presentation, and interpersonal skills
• Proven ability to influence and align teams around shared business outcomes
• Track record of creative and impactful software marketing outcomes
• Ability to analyze data to derive meaningful insights
• Ability to adapt to changing market conditions and prioritize multiple projects
• Ability to travel domestically and internationally up ~four times a year if needed (Strong Bonus: Experience in the EHS industry or adjacent field)
• Bachelor's degree in a relevant field, or demonstrable educational equivalent

Responsibilities

• Conduct detailed market research to understand industry trends, customer needs, and competitive landscape
• Develop clear and compelling product positioning and messaging that differentiates the SaaS product in the market
• Plan and execute go-to-market strategies for new product launches and updates
• Create sales tools and training materials to support the sales team in effectively selling the product
• Support the ideation and production of marketing content at each stage of the customer journey, with emphasis on mid- and bottom-of-funnel
• Gather customer feedback to inform product development and marketing strategies
• Collaborate with product management, sales, marketing, customer success, and other teams to align on product and marketing strategies
• Track and analyze product marketing performance metrics to optimize strategies
• Educate the market about our product through webinars, thought leadership pieces, and participation in industry events
• Work with partners to develop joint marketing strategies and materials