Senior Product Marketing Manager

Summary

Join Kraken as a Senior Product Marketing Manager and lead the growth marketing strategy for Kraken’s consumer Equities and xStocks offerings. You will drive high-impact campaigns, influence product development using customer insights, and collaborate with cross-functional teams. Develop and execute GTM strategies, manage end-to-end campaigns across various channels, optimize the customer journey, and translate complex financial products into compelling value propositions. Define and track key product KPIs, serve as the voice of the customer, and champion insights to inform product roadmaps. This is a fully remote, senior-level position requiring strong crypto expertise and a proven ability to drive growth.

Requirements

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech
• Strong crypto expertise and passion, with a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the evolving regulatory landscape
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Responsibilities

• Develop and lead Kraken’s Equities and xStocks growth marketing strategy, driving awareness, acquisition, and retention for core trading products
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
• Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives