Senior Product Marketing Manager

Summary

Join Narvar's growing Product Marketing team as a Product Marketing Lead. You will manage all product marketing aspects for your assigned products, generate market insights to inform product strategy and go-to-market plans, and run successful product pilots and betas. Responsibilities include owning product naming and messaging, empowering sales and customer success teams, advocating for customers, and exploring new growth strategies. You will also own competitive insights and support pricing and packaging. The ideal candidate is a storyteller, customer-facing, market-oriented, organized, ambitious, and a team player.

Requirements

• 5-8+ years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
• At least 3-5+ years of marketing or go-to-market experience
• Driven, passionate and persistent about getting your products to win in market
• Ability to collaborate and work in a very fast-paced organization
• Solid understanding of ecommerce operations, post-purchase workflows, and the retail technology landscape
• Proven track record of launching products or features and driving adoption in mid-market or enterprise segments
• Exceptional written and verbal communication skills; experience crafting messaging for technical and non-technical audiences
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Experience working cross-functionally with sales, product, and customer success teams
• Analytical mindset; comfortable using data to inform decisions and measure impact

Responsibilities

• Manage all Product Marketing aspects for your set of products
• Generate market, competitor, and customer insights through product discovery and research that you use to inform our product roadmap and go-to-market strategy
• Run successful pilots and betas, in partnership with your Product counterparts, that de-risk and lay the foundation for successful GA launches
• Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with brand design) informed by market insights and product understanding
• Empower Sales and Customer Success to win through effective enablement. Share ownership in wins and losses, and continuously improve go-to-market to drive Narvar’s growth
• Be the voice of the customer: advocate for our existing and prospective customers, become the go-to-expert in your domain, and surface product and go-to-market opportunities and challenges
• Consider new, creative approaches to have impact on core growth metrics—bundling, packaging, email marketing, and much more
• Own competitive insights, positioning, battlecards, and attend select customer meetings for your respective products
• Support pricing and packaging for new products and features
• Run market analysis for new product areas and explorations

Preferred Qualifications

• Experience in retail-tech or B2B SaaS is strongly preferred but not required
• Bonus: Experience marketing AI-powered or machine learning-based solutions

Benefits

• Annual bonus
• Equity
• Benefits