Remote Senior Product Marketing Manager

Summary

Join our team as a Product Marketing Manager to shape the GTM strategy for Own's public sector industry and help sales engage with senior decision-makers in state, local, and federal agencies.

Requirements

• 5 - 8 years of product or solutions/industry marketing experience in B2B software
• Some experience in customer-facing roles is a bonus (sales, consulting, business development), as is experience with both product and industry/solutions marketing
• 2+ years of experience in marketing or professional services roles in the public sector market. Familiarity with government procurement processes, regulations, and compliance requirements
• Ability to “connect the dots” between customers’ priorities and technology capabilities. Equally comfortable conversing about both
• Skilled storyteller with the ability to develop a point of view that is strong and grounded, and a capacity to refine that point of view based on new information
• Excellent written and verbal communication skills
• Ability to operate successfully with a high degree of autonomy
• Skilled at balancing the needs of multiple cross-functional stakeholders, while prioritizing what is most important to overall business objectives

Responsibilities

• Develop positioning and messaging that articulates the value of the full portfolio of Own products, tailored to the public sector
• Identify urgent priorities for decision-making personas within agencies, and tailor messaging to position Own as a solution to those timely challenges
• Work closely with go-to-market teams to understand how well messaging is resonating, and iterate and refine to maximize its impact
• Create engaging sales tools. Establish ongoing two-way dialogue with sales teams on agency priorities, and enable them to effectively deliver compelling messaging in prospect engagements
• Work with campaign managers to help build effective campaigns, and enable them with compelling content
• Build focused industry go-to-market plays that deepen our reach with targeted personas and use cases

Benefits

• Unlimited PTO
• Generous medical benefits
• 401(k) savings plan with a 4% employer match