SMU Business Intelligence and Analytics is hiring a
Senior Product Marketing Manager

Summary

Join SonderMind as a Senior Product Marketing Manager and develop comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred
• 5+ years of experience in product marketing, preferably in health/mental health
• Proven track record of successful product launches and go-to-market strategies
• Strong analytical skills with the ability to interpret market data and translate it into actionable insights
• Excellent written and verbal communication skills
• Ability to work collaboratively in a cross-functional team environment
• Creative thinker with a results-driven mindset
• Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms)

Responsibilities

• Develop and execute go-to-Market Strategy for product launches
• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape
• Define and communicate the unique value propositions of our products
• Build and maintain strong relationships with customers through targeted marketing campaigns
• Collaborate with internal and client-facing teams to provide essential tools, training, and collateral
• Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations
• Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives

Benefits

• A commitment to fostering flexible hybrid work
• Generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits
• Competitive Medical, Dental, and Vision coverage
• Employer-paid short-term, long-term disability, life & AD&D insurance
• Eight weeks of paid Parental Leave
• 401K retirement plan with 100% matching