Remote Senior Product Marketing Manager

Summary

Join Fullscript as a Senior Product Marketing Manager and contribute to creating a healthier future by providing customer and market insights, forming testing strategies, developing personas, orchestrating release strategies, ideating channel and launch tactics, and crafting positioning frameworks.

Requirements

• 5+ years of B2B or B2B2C product marketing experience in SaaS. Healthcare experience is a bonus
• Experience with complex product ecosystems including partner management and multi-audience sales, onboarding, growth, and adoption cycles
• Strong content and narrative craftsmanship, with an innate ability for storytelling. Impeccable writing and editorial skills including technical, creative, and instructional approaches depending upon the audience
• Capacity for identifying opportunities and actions from both qualitative and quantitative insights
• Superior interpersonal skills and persuasion abilities
• Proven ability to adapt to rapid growth and ongoing change
• Demonstrates a keen eye for growth opportunities and upholds a test-and-learn mindset
• Experience monitoring competitors for differentiating capabilities (SWOT analysis), as well as developing buyer and customer personas
• Ability to demonstrate a focus on measurable results and a bias for action

Responsibilities

• Market research: Evaluate, analyze, and communicate the market landscape to inform product roadmap as well as differentiated marketing strategies and tactics
• Product positioning and messaging: Draft compelling product positioning and messaging that resonates with our target segments
• Go-to-market strategy: Lead GTM efforts for major product areas by producing comprehensive marketing plans designed to provide strategic context, address audience considerations, and power optimal positioning and effective communications
• Growth marketing: Continually test and optimize product-related content and messaging by leveraging a strong analytical skill set
• Sales enablement: Generate effective enablement materials for Sales
• Customer insights: Conduct customer research to continually uncover problem areas and opportunities that our Product, Marketing, and Sales teams can leverage
• Segmentation: Develop or update buyer and user personas to drive wider adoption of various product lines. Assess product-market fit among key segments to influence marketing strategies and product roadmap
• Stakeholder collaboration: Build strong cross-functional relationships with internal stakeholders as well as external partners; influence with presence, confidence, insight, and empathy
• Product expertise: Thoroughly understand the Fullscript platform and our user base, and help our teams to incorporate these concepts into their strategies and day-to-day operations

Benefits

• Generous PTO
• Competitive total rewards compensation packages
• Fullscript’s match program for financial health (RRSP in CAD, 401K in US)
• Flexible benefits package
• Workplace wellness program
• Training budget and company-wide learning initiatives
• Discount on Fullscript catalog of products