Senior Product Marketing Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Senior Product Marketing Manager. You will be responsible for driving the success of our innovative product portfolio by crafting compelling value propositions, executing go-to-market strategies, and conducting market analyses. This role requires strong collaboration with various teams, including product management, sales, and marketing. You will need 7+ years of experience in product marketing within a B2B or technology environment and proven success in developing and executing impactful strategies. Pacvue offers a dynamic work environment with excellent benefits, including unlimited paid time off, paid holidays, comprehensive health insurance, 401k matching, and paid parental leave.

Requirements

• 7+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment
• Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth
• Deep understanding of market dynamics, customer insights, and competitive landscapes
• Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively
• Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams
• Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques
• Familiarity with marketing automation platforms and CRM systems

Responsibilities

• Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs
• Develop comprehensive messaging frameworks that clearly articulate product features and advantages
• Lead the creation and execution of comprehensive go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines
• Conduct market and competitive analyses to pinpoint key target segments and develop detailed customer personas, informing strategic product positioning
• Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies
• Develop and deliver essential enablement resources, including sales decks, battle cards, and one-pagers, empowering sales teams to effectively communicate product value

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave