Senior Product Marketing Manager

Summary

Join Prompt, a revolutionary healthcare technology company, as a Senior Product Marketing Manager. You will develop and execute marketing strategies to drive demand for our B2B software used by rehab therapy businesses. This role requires strong communication and project management skills, market analysis capabilities, and the ability to collaborate with cross-functional teams. Experience in B2B software and the healthcare industry is highly valued. We offer a competitive salary, remote/hybrid work options, and a comprehensive benefits package.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Experience in software product marketing AND/OR outpatient therapy [PT, OT, SLP or related healthcare fields]
• Creative thinker with a customer-centric mindset and a passion for innovation
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts
• Ability to manage multiple projects simultaneously
• Experience working cross-functionally with product management, sales, and marketing teams
• Strong leadership and collaboration skills, with the ability to influence and align stakeholders towards common goals

Responsibilities

• Develop comprehensive product marketing plans that align with company objectives and drive revenue growth
• Conduct market research to identify customer needs, market trends, and competitive positioning
• Define target customer segments and develop messaging and positioning strategies that resonate with each audience
• Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and execution of marketing initiatives
• Create compelling marketing collateral including product messaging, sales enablement materials, webinars/events, product tours, partnership announcements, and product launches
• Analyze marketing metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for success
• Stay aware of industry trends, competitor activities, and market dynamics to inform product roadmap and marketing strategies

Preferred Qualifications

Experience in the healthcare software industry and/or outpatient rehab

Benefits

• Competitive salaries
• Remote/hybrid environment
• Potential equity compensation for outstanding performance
• Flexible PTO
• Company-wide sponsored lunches
• Company paid disability and life insurance benefits
• Company paid family and medical leave
• Medical, dental, and vision insurance benefits
• Discounted pet insurance
• FSA/DCA and commuter benefits
• 401k