Rentable is hiring a
Senior Product Marketing Manager in Worldwide

R
Senior Product Marketing Manager
🏢 Rentable
💵 ~$160k-$180k
📍Worldwide
📅 Posted on Jun 22, 2024

Summary

The job is for a Senior Product Marketing Manager at Rentable, a profitable growth-stage company in the rentals industry. The role involves developing and executing marketing strategies, creating sales enablement materials, conducting market research, collaborating with product management, and analyzing marketing campaign performance.

Requirements

  • 5+ years of experience in product marketing with experience at a high-growth startup or technology company strongly preferred
  • Proven track record of successfully developing and executing product marketing strategies that drive revenue growth, sales efficiency, and user adoption
  • Excellent communication and storytelling abilities, with the capability to distill complex concepts into clear and compelling messaging that stands above the noise
  • Attention to detail and demonstrated creative quality that resonates with target audiences
  • Prior experience building the product marketing function from immature to effective and then overseeing it through multiple stages of growth
  • Analytical mindset with experience using data and market research to inform product marketing decisions
  • Self-starter mentality with a proactive and entrepreneurial approach to problem-solving
  • Passion for technology, startups, and the ability to thrive in a dynamic and rapidly changing environment

Responsibilities

  • Develop and execute comprehensive product marketing strategies and campaigns to generate demand and increase sales efficiency and conversion
  • Create sales enablement materials such as presentations, case studies, and sales collateral to support the sales team in driving revenue growth
  • Develop compelling product narratives and value propositions that resonate with target customers
  • Create processes and execution materials for end user and customer marketing campaigns to support product releases including the production of marketing materials, enablement materials, website content, whitepapers, case studies, and blog posts
  • Conduct market research, competitor analysis, and customer insights to identify market trends, customer needs, and positioning opportunities that drive advantage and manage objections
  • Collaborate with product management to shape the product roadmap, pricing strategies, and feature enhancements based on market demands and customer feedback
  • Analyze marketing campaign performance, track key metrics, and provide actionable insights to optimize marketing strategies and drive continuous improvement

Benefits

  • 100% remote workplace
  • Competitive Compensation Package
  • Stock Options
  • Open Vacation Policy (you take vacation whenever you want)
  • Medical, Dental, and Vision Insurance
  • 100% paid Short-Term Disability, Long-Term Disability, and Life Insurance Program
  • 401k Program
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