Senior Product Marketing Manager

Summary

Join RethinkFirst, a leading behavioral health technology company, as a Senior Product Marketing Manager to drive go-to-market success. This role requires a data-driven storyteller with healthcare experience to translate product capabilities into buyer-relevant benefits. You will be responsible for market research, crafting compelling messaging, creating marketing assets, leading product launches, and measuring performance. The ideal candidate will have 7+ years of experience in product marketing, a background in healthcare, and strong communication and collaboration skills. Remote opportunities are available for candidates residing in specific states. RethinkFirst is an equal opportunity employer committed to inclusivity.

Requirements

• 7+ years in product marketing with a track record of successful launches and end-to-end program execution
• Experience translating product capabilities into buyer-relevant benefits
• Skilled in positioning, persona development, and content strategy
• Strong communicator and cross-functional collaborator
• BA in Marketing, Business, or related field (MBA a plus)

Responsibilities

• Know the Market – Stay ahead of trends, competition, and client needs through research, feedback, and performance insights
• Craft Messaging That Connects – Researche customer preferences and evaluate product performance. Develop clear, differentiated value propositions and messaging for target segments. Build and evolve buyer personas to guide strategy
• Fuel Sales & Marketing – Create and maintain compelling assets—decks, case studies, videos, and more—that support the full funnel. Partner with sales and marketing to ensure that customer targets and product messaging are effective
• Launch with Impact – Lead go-to-market strategy and execution for product launches and key initiatives
• Measure What Matters – Set and track KPIs, report performance, and refine programs based on data

Preferred Qualifications

Background in healthcare, health plans, or benefits navigation

Benefits

Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI