Senior Product Marketing Manager

Summary

Join Scandit as a Senior Product Marketing Manager and own the end-to-end product marketing strategy for their complex Barcode Product portfolio. Collaborate with cross-functional teams to define goals, KPIs, and development plans. Translate complex technology into compelling customer-centric value propositions. Partner with Product, Strategy, and Commercial teams to influence roadmaps and prioritization. Strategize and execute high-impact GTM activities and product launches. Craft tailored collateral and messaging for various audiences. Utilize data and best practices to guide product enhancements and commercial strategies. Champion the product marketing function internally, creating alignment across the Barcode Product Portfolio and refining competitive positioning.

Requirements

• +7 years of professional experience, including experience in Product Marketing and in complex B2B tech industries
• A track record in managing small teams, with the ability to communicate vertically and navigate a fast-paced working environment where agility and competing priorities are a part of the journey
• Highly organized and detail-oriented with a natural inclination for both strategy setting and tactical execution
• A self-starter who takes initiative and ownership to create cross-functional alignment and achieve the vision and goals set. Anticipates future challenges and proactively develops plans and strategies to address them before they arise
• An ability to create stories and narratives that strongly resonate with Enterprise buyers and those in the ecosystem to look to and trust
• Analytical and solution-driven mindset with proficiency in data, performance tracking, and research methods. Can easily change tack and get the team onto new priorities with little interruption to business
• Humble, highly collaborative, with a growth mindset
• Eligible to work in the UK

Responsibilities

• Own the end-to-end product marketing strategy across Scandit’s complex Barcode Product portfolio, aligning with business goals and customer needs
• Work with a team of product marketers, defining clear goals, KPIs, and development plans to foster innovation, growth, and cross-functional collaboration
• Translate complex technology into customer-centric value propositions through compelling storytelling, positioning, and messaging that drive engagement
• Partner with Product, Strategy, and Commercial teams to influence roadmaps, market fit, and prioritization using customer, market, and competitive insights
• Strategize and execute high-impact GTM activities and product launches that directly contribute to demand generation and Annual Recurring Revenue (ARR)
• Craft tailored collateral and messaging for specific verticals, personas, regions, or competitive contexts to enable sales and customer success
• Utilize data and industry best practices to uncover insights, identify opportunities, and guide product enhancements and commercial strategies
• Champion the product marketing function internally, educating and inspiring stakeholders at all levels about PMM's value and impact
• Create alignment across the Barcode Product Portfolio, identifying opportunities that contribute to company OKRs and long-term growth
• Continuously refine competitive positioning, understanding how we differentiate across regions and translating that into strategic advantage

Benefits

• An attractive individual equity plan in a high-growth company
• Smart, people-first culture
• Flexible, office, hybrid, or home working
• Innovation hackathons
• Team outings
• Festive/end of year all company celebrations
• Your birthday off
• Learning and development opportunities
• Top-notch tech pack to enable you to do your most productive work
• Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Singapore and Tokyo
• As well as specific benefits related to the location you are joining