Benevity is hiring a
Senior Product Marketing Manager

Summary

Join Benevity, a leader in corporate purpose software, dedicated to making a positive impact on the world. We are seeking a passionate, results-driven Senior Manager of Product Marketing to elevate our market position and drive product demand.

Requirements

• 8 years of experience in product marketing and/or product management in B2B SaaS solutions
• Ability to execute strategies and projects cross-functionally and on time
• Proven success in global markets and nurturing markets at different maturity levels
• Experience leading a team of product marketers in a high-growth environment
• Successful track record of launching differentiated B2B products and services
• Expertise in SaaS pricing and packaging strategies to drive revenue growth
• Experience introducing new products across various markets and geographies
• Strong strategic planning, execution, and measurement skills
• Excellent collaboration and influence skills across functions
• Experience with B2B companies transitioning to enterprise SaaS is a plus
• Exceptional communication skills with diverse audiences, including C-level executives, analysts, clients, prospects, and internal teams
• Driven to understand and solve client needs, distilling information into insights and aligning the organization
• Results-oriented and resourceful
• Strong organizational skills, independent thinking, and flexibility

Responsibilities

• Collaborate with Product and Marketing teams to develop and execute product marketing plans that achieve business goals for Benevity’s products and solutions
• Manage marketing for a portfolio of products, including go-to-market strategies and launches
• Lead a collaborative go-to-market process with Product, Marketing, Sales Enablement, Sales, and Client Success teams
• Create monetization opportunities by developing effective messaging, positioning, packaging, and pricing
• Partner with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to bring products to market effectively
• Refine pricing and packaging strategies for all products, including new launches, promotions, and deal desk approvals
• Ensure integration with Product, Sales, and Marketing to align product truth, positioning, messaging, value creation, and merchandising
• Align positioning and messaging with a content strategy to improve sales conversion
• Provide market insight to the Product team and support communicating the product roadmap and vision
• Engage with clients and Sales to refine messaging, positioning, and enablement tools
• Collaborate with Enablement to develop training materials for both internal teams and clients
• Inspire internal teams with new product developments and launches
• Improve operations by setting clear objectives, tracking performance, and measuring impact
• Understand the market through analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to share insights about our target audience’s needs and challenges