Mixpanel is hiring a
Senior Product Marketing Manager

Summary

Join Mixpanel's product marketing team as a Senior Product Marketing Manager, responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products.

Requirements

• Bachelor's degree. An MBA is a plus
• Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sector
• Proven ability to support the development and execution of successful marketing strategies for software products or services
• Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
• Strong analytical skills, with experience in market research and data-driven decision-making
• Demonstrated ability to work collaboratively across functions and lead through influence
• Creative thinker with a passion for innovation and a customer-first mindset

Responsibilities

• Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of our products to prospective customers, emphasizing storytelling
• Support the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with our overall business goals and market needs
• Conduct market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into our marketing strategies
• Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Lead sales enablement efforts
• Partner with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing tactics
• Measure and analyze the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts
• Ensure consistent messaging and branding across all marketing materials and channels. Develop and execute a strategic content calendar
• Stay ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement
• Drive monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off