Remote Senior Product Marketing Manager

Summary

Join Mixpanel's product marketing team as a Senior Product Marketing Manager, responsible for developing go-to-market strategies, crafting messaging, and launching features that resonate with target audiences.

Requirements

• Bachelor's degree; MBA or relevant graduate degree is a plus
• Minimum of 4 years of experience in product marketing, preferably in B2B SaaS or related fields
• Proven track record of successfully taking features or products to market, with experience in developing messaging and positioning that resonates with customers
• Strong research and analytical skills, with the ability to translate customer insights and market data into actionable marketing strategies
• Excellent communication and storytelling skills, with a talent for crafting compelling narratives that connect with diverse audiences
• Demonstrated ability to collaborate across functions, influence product direction, and align stakeholders around a cohesive go-to-market plan

Responsibilities

• Own go-to-market strategies for new features and product enhancements, collaborating with product management and sales to ensure launches are successful and aligned with business goals
• Craft positioning and messaging that clearly articulates the value and differentiation of Mixpanel’s features, grounded in customer insights and competitive research
• Lead market and customer research to identify customer pain points, market trends, and opportunities, using these insights to shape product direction and messaging
• Collaborate closely with product teams to provide input on the product roadmap, ensuring that product decisions are informed by market needs and customer feedback
• Drive sales enablement by developing compelling collateral and training materials that help sales teams effectively position new features and win deals
• Work with demand generation, content, and field marketing to create integrated campaigns that build awareness and drive adoption of new features, ensuring consistent messaging across all touchpoints
• Monitor the performance of new feature launches, analyzing data to evaluate their success and making adjustments to the messaging or strategy as needed
• Foster a customer-first mindset , ensuring that all messaging and marketing efforts reflect the needs and preferences of our target audiences
• Stay ahead of industry trends and competitor moves to ensure Mixpanel remains differentiated and innovative

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off