Senior Product Marketing Manager

Summary

Join Spring Health, a leading mental healthcare provider, as a Senior Product Marketing Manager, Customer Experience. You will play a critical role in shaping and communicating Spring Health's technology and services to HR and benefits leaders. Responsibilities include developing compelling messaging, creating product demos, collaborating with cross-functional teams, conducting market research, executing go-to-market strategies, and supporting sales enablement. Success in this role will be measured by revenue impact, successful execution of initiatives, positive team feedback, and timely project completion. The position requires 5-7 years of product marketing experience, preferably in healthcare or data/analytics, and proven expertise in developing product positioning and go-to-market strategies. Spring Health offers a competitive total rewards package including stock options and comprehensive benefits.

Requirements

• 5-7 years of product marketing experience, preferably in healthcare or data/analytics products
• Proven expertise in developing product positioning, messaging frameworks, and go-to-market strategies
• Skilled in translating complex product concepts into clear, compelling value propositions
• Strong cross-functional collaboration skills, with the ability to influence and work effectively across teams
• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
• Experience supporting sales enablement and creating effective go-to-market collateral

Responsibilities

• Develop compelling messaging frameworks and related artifacts that reflect the value of our products and services, resonating with both internal and external audiences
• Develop and maintain storylines that bring our product differentiation to life
• Collaborate closely with teams across product, sales, customer success, global operations, and customer experience to ensure alignment and support for all go-to-market (GTM) initiatives
• Conduct market research and competitive analysis to refine positioning and inform go-to-market strategies
• Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
• Partner with the revenue enablement team to provide sales and customer success teams with tools, presentations, and insights that effectively communicate product benefits, driving customer acquisition, engagement, and retention
• Collaborate with brand and growth marketing teams to create and deliver compelling content that positions Spring Health as a leader in the mental health tech space

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes