Senior Product Marketing Manager

Summary

Join Tapcheck as a Senior Product Marketing Manager and play a key role in driving revenue growth by enhancing our B2C marketing strategies. You will be responsible for crafting compelling messaging, boosting employee engagement, and ensuring our go-to-market strategy supports user adoption and retention. This role involves collaborating with various teams, including Customer Marketing, Product, Sales, and Customer Success. Key responsibilities include owning messaging and positioning, driving employee engagement and adoption, collaborating on product and feature launches, and conducting user research and competitive intelligence. The ideal candidate possesses 5+ years of product marketing experience, strong messaging and positioning skills, and cross-functional collaboration experience. This is a remote-friendly role with a competitive salary and benefits package.

Requirements

• 5+ years of product marketing experience, preferably in fintech, SaaS, or B2C-focused businesses
• A strong background in messaging & positioning—you know how to craft compelling narratives that drive behavior
• Experience working cross-functionally with sales, customer marketing, account management, and product teams
• The ability to analyze user research and translate insights into effective marketing strategies
• A passion for employee financial wellness and making an impact on workers’ lives
• Strong project management skills and the ability to juggle multiple initiatives without missing a beat
• A data-driven mindset—you're comfortable using metrics to assess the impact of marketing initiatives
• Possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future

Responsibilities

• Own Messaging & Positioning
• Develop and refine audience-segmented messaging (by industry, company size, persona, etc.) to ensure employees understand the unique value Tapcheck brings to their lives
• Work closely with Customer Marketing to validate and test messaging that resonates with different employee groups
• Own and manage website messaging to optimize for awareness, registration, and transfers, ensuring employees can easily understand and access Tapcheck
• Lead the content creation for any new employee-focused website pages or content
• Drive Employee Engagement & Adoption
• Partner with Customer Success and Customer Marketing to create materials (rollout decks, one-pagers, FAQs, etc.) that drive registration and engagement
• Develop product walkthroughs, tutorials, and explainer content that enhance employee understanding of Tapcheck
• Ensure seamless alignment between product, marketing, and customer success to improve the employee onboarding experience
• Collaborate on Product & Feature Launches
• Own messaging, demand generation, enablement content, and campaign strategy for new product features and support those activities for new product launches
• Work with the product, sales, and customer success teams to create enablement content that helps teams effectively communicate new offerings to employees
• User Research & Competitive Intelligence
• Collaborate with Customer Marketing to design and execute user research initiatives, defining the right questions to ask, the right audience to target, and how to extract meaningful insights
• Conduct market research and competitive analysis to keep Tapcheck ahead of industry trends and be responsible for ensuring our Sales and Customer Success teams have the intel they need to win new deals and maintain existing relationships with our customers
• Work closely with Sales and CSMs to collect customer feedback and refine messaging based on real-world insights

Preferred Qualifications

Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MI, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

Benefits

• Flexible Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match
• Compensation: $125,000 - $135,000 base + bonus