Senior Product Marketing Manager

Summary

Join Kraken, a mission-focused, fully remote crypto company, and become a key member of the Consumer Product Marketing team. As a Senior Product Marketing Manager, you will lead and execute the product marketing strategy for Kraken’s Consumer app, driving awareness, adoption, and retention. You will manage end-to-end campaigns across various channels, optimize the customer journey, and translate complex financial products into compelling value propositions. Collaborate with cross-functional teams, define and track key product KPIs, and serve as the voice of the customer. This senior-level position requires significant experience in product marketing management, particularly within fintech or high-growth B2C tech, and a strong understanding of the crypto market.

Requirements

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX), payments or high-growth B2C tech
• Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Responsibilities

• Develop and lead Kraken Consumer’s GTM strategy, driving awareness, acquisition, and retention for core trading products
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
• Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives

Preferred Qualifications

Experience in equities, payments, and trading