Senior Product Marketing Manager

Summary

Join Kraken, a mission-driven company accelerating global cryptocurrency adoption, as a Senior Product Marketing Manager. You will lead and execute the product marketing strategy for Kraken’s Consumer app, driving awareness, adoption, and retention. Responsibilities include developing and leading the GTM strategy, managing end-to-end campaigns across various channels, optimizing the customer journey, crafting compelling value propositions, and collaborating with cross-functional teams. You will also define, track, and report on key product KPIs and serve as the voice of the customer. This is a senior-level, fully remote position.

Requirements

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX), payments or high-growth B2C tech
• Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Responsibilities

• Develop and lead Kraken Consumer’s GTM strategy, driving awareness, acquisition, and retention for core trading products
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
• Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives