Senior Product Marketing Manager

Summary

Join Trunk Tools, a leading AI company revolutionizing the construction industry, as a Senior Product Marketing Manager. You will lead the go-to-market strategy for our AI platform, crafting compelling narratives and driving adoption among various stakeholders. Responsibilities include strategic positioning and messaging, go-to-market planning and execution, customer insights gathering, cross-functional enablement, and data-driven optimization. This pivotal role requires 5+ years of B2B SaaS product marketing experience, ideally in high-growth environments, with a strong preference for experience marketing to deskless workforces. The ideal candidate will possess exceptional communication skills, a proven track record of launching new products, and the ability to collaborate effectively across diverse teams. Trunk Tools offers a competitive salary, stock options, comprehensive health benefits, a learning stipend, flexible work options, free lunch, unlimited PTO, and in-person retreats.

Requirements

• 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments
• Exceptional verbal and written communication skills with a talent for storytelling and simplification
• Proven success launching new products, driving adoption, and enabling customer-facing teams
• Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales
• Strong strategic thinking combined with operational execution and a bias for action
• Empathy for customers and an eagerness to improve how people work in the real world

Responsibilities

• Craft and evolve clear, differentiated messaging that articulates the value of our AI platform and agents to construction and field-first teams
• Develop persona-based content and positioning that resonates with both technical users and business stakeholders
• Own go-to-market planning and execution for new product launches, feature rollouts, and platform updates
• Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization
• Drive competitive and market intelligence to inform positioning and roadmap priorities
• Lead structured customer and market discovery to deeply understand buyer needs and product-market fit
• Translate insights into impactful marketing programs, product content, and roadmap input
• Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions
• Collaborate with Growth and Content Marketing to develop product-focused campaigns, web pages, and thought leadership
• Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers
• Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact
• Continuously iterate on messaging and programs based on performance data and customer feedback

Preferred Qualifications

• Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred
• Experience marketing complex, technical products—preferably in AI, automation, or platform-based solutions
• Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns

Benefits

• Competitive salary and stock option equity packages
• 3 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
• Learning & Growth stipend
• Flexible long-term work options (remote and hybrid)
• Free lunch provided in the office in NYC & Austin - you’ll never go hungry with us!
• Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
• IRL / In-Person retreats throughout the year