Senior Retention Marketing Manager

Summary

Join Darkroom, a rapidly growing omnichannel growth marketing agency, as a Senior Manager, Retention! Lead a team of experts in email, SMS, and retention marketing to drive client revenue. Develop and execute customized CRM and retention marketing strategies using email and SMS, subscription, and loyalty programs. This fully remote role, open to candidates in Portugal, Mexico, Brazil, and Spain, requires 7+ years of digital marketing experience and expertise in Klaviyo or similar ESPs. You will work with cross-functional teams, manage multiple projects, and make data-driven decisions to enhance client retention and lifetime value. Darkroom offers competitive salaries and excellent perks, including unlimited vacation, flexible parental leave, and a remote-first culture.

Requirements

• 7+ years of work experience in digital marketing
• You immerse yourself in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients
• You can creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find to be engaging, informative, and persuasive
• You’re passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value
• You have experience working in Klaviyo (or a similar ESP’s), including list segmentation, lifecycle drip automations, and triggered events
• Additionally, you have knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane A,I etc
• You have developed SMS and loyalty programming strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo
• You're used to working in a fast-paced environment and can project manage multiple tasks at once for yourself, your team, and your clients
• You love making data-driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue
• You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing
• You have experience developing and executing customer loyalty programs that enhance LTV
• You've had at least one direct report before and have exceptional leadership skills working with cross-functional teams
• Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level

Responsibilities

• Serve as the senior point of contact for select clients, working to develop best-in-class retention strategies
• On a weekly basis, you will meet with clients to discuss current and future initiatives
• Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS programs
• Provide support and guidance to help Retention Specialists analyze data, develop winning retention strategies, and create reports for clients happiness
• Project manage and delegate client tasks to your team, consisting of both specialists and designers
• Review all client briefs and designs for approval before they are sent to the client
• Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth
• Assign segmentation and QA email and SMS campaigns, ensuring flawless delivery to customer audiences
• Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement, and revenue
• Execute on automation/flow logic set-up, pop-up builds, and app integrations

Benefits

• Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Sao Paulo, Lisbon, and Eastern Europe
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance