Senior Segment Marketing Manager

Summary

Join Granicus as a Senior Segment Marketing Manager and lead the strategy, execution, and optimization of integrated marketing campaigns for the Government Experience Cloud, targeting key North American local government segments. You will be responsible for turning strategy into action, delivering the right message to the right stakeholders, and driving pipeline and bookings targets. This role involves owning demand-generation efforts, including planning and executing live events, webinars, digital marketing, and ABM campaigns. The ideal candidate possesses deep expertise in B2G marketing, strong leadership and collaboration skills, and the ability to leverage data-driven insights to drive revenue growth. You will collaborate closely with sales, product marketing, content, digital, operations, and design teams. The position offers a competitive compensation package and a remote-first work environment.

Requirements

• 8+ years of marketing experience, with at least 5 years focused on B2G marketing, preferably to State or Local governments
• Proven track record in leading successful end-to-end campaigns that drive pipeline growth and revenue
• Advanced proficiency in marketing tools (Salesforce, Marketo, Google Analytics) for reporting and data-driven decision-making
• Strong project management skills, capable of prioritizing and executing multiple initiatives in a fast-paced environment
• Experience managing multi-channel marketing budgets and optimizing investments for maximum return
• Exceptional communication skills, with the ability to influence internal stakeholders and deliver strategic insights
• Proven success collaborating with sales and cross-functional teams to drive growth and meet business objectives
• Entrepreneurial self-starter who can work independently in a remote work environment with limited oversight
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, aligning with business goals and budget requirements
• Develop and lead targeted programs and campaigns across various channels, including events, webinars, email nurtures, digital, and paid media partnership to meet marketing-originated pipeline and bookings targets
• Collaborate with sales and marketing leadership (VP and director level) as well as cross-functional teams (sales, business development, customer success) to ensure alignment and maximize campaign impact
• Serve as the primary point of contact for paid media partnersand channel partners, managing relationships and negotiating terms to maximize third-party marketing ROI
• Continuously monitor market trends and customer needs to refine and optimize campaign strategies
• Oversee ABM strategies and program-based campaign planning to target high-value accounts within local government sectors
• Regularly report program performance metrics to executive, sales, and marketing team leadership, focusing on marketing contribution and return on marketing investment

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage