Senior Social Media Analyst

Summary

Join Digital Media Management (DMM), a Keywords Studios company, as a Senior Social Media Analyst. Lead in-depth analysis of social media campaign data across multiple platforms, utilizing data-driven insights to optimize social strategies and offer strategic recommendations. This senior role requires expertise in communication, analytics, and leadership, mentoring junior team members. You will utilize data insights to shape business strategies and partner with cross-functional teams. The position is 100% remote and based anywhere in Mexico. DMM offers a casual, fun, and empowering company culture with room for growth.

Requirements

• 5+ years of experience in a senior social media analytics role, with a proven ability to lead data analysis and provide strategic insights
• Deep expertise in social media platforms, their functionalities, and the broader marketing and digital advertising landscape, with the ability to guide teams in leveraging these tools effectively
• Demonstrated ability to drive campaign performance through social media analytics, showcasing a track record of using insights to optimize and improve outcomes at a senior level
• Advanced project management skills, with a keen attention to detail and the capability to manage complex projects across teams and stakeholders
• Extensive experience in creative storytelling, synthesizing channel insights, and presenting consumer data to senior marketing stakeholders, making data accessible and actionable
• Expertise in conducting data analysis, including data cleanup and normalization, and providing strategic recommendations that influence senior-level decision-making
• Availability to work between 9am and 6pm PST

Responsibilities

• Construct detailed reports and visual presentations with a problem-solving and optimization mindset, effectively communicating insights to stakeholders
• Serve as the main point of contact for clients regarding reporting deliverables and data-related inquiries, ensuring clarity and transparency in all communications
• Lead data analysis, cleanup, and normalization processes, developing actionable insights and strategic recommendations based on thorough analysis
• Dive into user engagement and conversion data to assess the effectiveness of copy and community management tactics, driving continuous optimization
• Proactively research audience targets and online fan communities, making strategic recommendations on engagement to enhance campaign performance
• Evaluate processes and reporting structures to identify areas for improvement, providing strategic recommendations to optimize workflows and outcomes
• Mentor and support junior team members in data analysis and reporting best practices, helping to elevate the overall team’s capabilities
• Utilize data insights to shape and refine business strategies, ensuring social media campaigns align with overall business goals and drive measurable results
• Partner with cross-functional teams to incorporate data-driven insights into broader business objectives, influencing strategy across departments

Preferred Qualifications

Extensive experience in a digital media agency environment

Benefits

• Casual, fun, and empowering company culture
• Room for growth
• Remote work