Senior Manager, Product Led Growth

Summary

Join Coalition, a leading Active Insurance provider, as a Senior Manager, Product-led Growth! This key role focuses on accelerating our self-serve go-to-market motion for our security product portfolio. You will collaborate with the Product team to enhance product adoption and customer acquisition. Responsibilities include crafting compelling content, optimizing the customer journey, conducting data-driven experiments, and collaborating with cross-functional teams. The ideal candidate possesses 6+ years of experience in growth or product marketing, a strong understanding of user adoption, and a passion for experimentation. Coalition offers a remote-first environment with excellent benefits, including comprehensive health coverage, flexible PTO, and wellness programs.

Requirements

• 6+ years of experience in growth or product marketing with a focus on user adoption
• Testing and experimentation are second nature to you—you’re not afraid to fail fast and quickly learn from data
• Self-starter with a passion for working in dynamic environments and juggling multiple projects
• Collaboration and communication is key: You thrive in cross-functional teams, know how to align stakeholders, and bring clarity and impact to every discussion

Responsibilities

• Craft compelling content: Develop messaging and content that makes complex topics feel approachable, and drives action at every stage of the in-product experience
• Own the customer journey: Map out and refine the ideal user journey for Coalition’s security products, so that we can optimize acquisition, adoption, and conversion
• Experiment, a lot: Develop the experimentation muscle at Coalition, and run fast, data-driven experiments across the user journey to test and validate new growth hypotheses
• Collaborate with Product: Work closely with your partners in Product Management and Design to jointly shape and prioritize the growth roadmap
• Optimize the journey: Use data insights, working with our data science team, to continuously refine the customer experience and improve conversion metrics

Preferred Qualifications

Small business and / or security experience is a plus— we’re all about finding someone who understands how to inspire action in our customer base

Benefits

• 100% medical, dental, and vision coverage
• Flexible PTO
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs like Headspace, Lumino, and more!
• Competitive compensation and opportunity for advancement