Senior User Acquisition Manager

Summary

Join TechBiz Global as a Senior UA Manager and contribute to the growth of a client's user base from 30M to 100M within a year. This hands-on role involves managing paid acquisition channels, scaling performance, and optimizing for CAC, ROAS, and LTV. You will own 1–2 channels initially, with potential for broader responsibilities based on performance. The position requires strong analytical skills, experience with various media buying tools, and a proven track record of scaling campaigns. You will collaborate with cross-functional teams, including content and product, to optimize funnels and creatives. Success in this role demands a data-driven approach, a collaborative spirit, and a commitment to achieving aggressive growth targets.

Requirements

• 3–5 years of experience in user acquisition, performance media, or growth marketing
• Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)
• Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization
• Strong analytical and decision-making skills — you live in spreadsheets and dashboards
• Hands-on experience with Voluum, GA4, and traffic sources like Meta, Tiktok, Google and/or TrafficJunky, ExoClick, TrafficStars
• Familiarity with creative strategy: briefing, testing, and iterating static/video ads at scale
• Experience with landing page testing and funnel optimization
• Strong communication & collaborative skills (perfectly fluent in English)
• Goal-oriented, ownership and commitment
• Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
• Humble - willing to learn, open to feedback

Responsibilities

• Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance
• Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
• Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale
• Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles
• Collaborate with product/design to optimize landing pages and user funnels
• Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results
• Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities