User Acquisition Lead

Summary

Join TechBiz Global as a User Acquisition Lead and contribute to the growth of one of our top clients. You will own the strategy and performance across multiple paid channels, building scalable acquisition funnels and running high-velocity testing. Responsibilities include performance analysis, creative and funnel optimization, partnership management, and automation. You will scale user growth, build a scalable creative engine, systematize landing page production, and expand the acquisition mix. The ideal candidate has 5-7 years of experience in user acquisition, a proven track record of scaling campaigns, and expertise in media buying operations. This role requires strong analytical and communication skills and a collaborative spirit.

Requirements

• 5–7 years of experience in user acquisition, performance marketing, or growth — with a focus on paid traffic channels (direct-buy, programmatic, or paid social)
• Proven track record of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift)
• Expertise in media buying operations : deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows
• Hands-on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google
• Analytical mindset with strong decision-making skills — comfortable owning dashboards, spreadsheets, and cohort reports
• Strategic experience building and scaling acquisition funnels — from creative testing to landing page optimization
• Cross-functional leadership : ability to collaborate with product, creative, and data teams to align on growth goals

Responsibilities

• Campaign Ownership and Scaling
• Own the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success
• Mentor junior buyers and guide creative/landing page workflows, while remaining hands-on
• Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Contribute to channel strategy and cross-channel budget allocation
• Collaborate with CMO and executive team on quarterly UA goals
• Performance Analysis and Strategy
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Creative & Funnel Optimization
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Partnership Management & Media Strategy
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
• Automation & Scaling Systems
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
• Scale user growth from 30M to 100M in the next 12 months, optimizing for CAC, ROAS, and LTV — with full ownership of performance across your assigned channels
• Build and oversee a scalable creative engine : Define briefs, testing frameworks, and creative feedback loops that drive sustained performance
• Systematize landing page production : Set the playbook to launch, iterate, and scale high-converting pages, in close collaboration with product and design teams
• Expand the acquisition mix : Proactively identify, test, and scale new channels (direct-buy, programmatic, or paid social), ensuring strong evaluation and rollout systems
• Lay the foundations for a high-performance UA team : Lead by example in execution and strategy, and contribute to hiring, onboarding, and mentoring as the team grows

Preferred Qualifications

• Experience mentoring or managing other buyers is a plus, but not mandatory
• Strong communication & collaborative skills (perfectly fluent in English)
• Goal-oriented, ownership and commitment
• Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
• Humble - willing to learn, open to feedback