Growth Marketing Manager

Summary

Join Dapper Labs, a leading consumer crypto company, and become our Growth Marketing Manager. You will play a pivotal role in driving user acquisition, retention, and engagement for our sports products, including NBA Top Shot and NFL All Day. This role involves growth hacking using blockchain technology, data-driven marketing, managing digital campaigns across various platforms, and collaborating with community teams. You will be responsible for launching online events and staying ahead of market trends. This is a fast-paced, high-growth environment where you will have significant ownership and impact. Dapper Labs offers competitive compensation and equity.

Requirements

• Live & breathe growth marketing – You know how to scale fast using data, automation, and creative marketing strategies
• Love running experiments – A/B tests, growth loops, referral hacks—you’re always testing, learning, and optimizing
• Are metrics-obsessed – You track CAC, LTV, retention, churn, and conversion rates like a pro
• Have a strong digital marketing foundation – You understand SEO, paid ads, email marketing, social, and analytics tools
• Get Web3 & blockchain – You’ve bought NFTs, tokens, or crypto and understand the ecosystem
• Thrive in fast-paced environments – You love early-stage startups, rapid iterations, and wearing multiple hats
• Have a growth mindset – You’re scrappy, resourceful, and always looking for new ways to drive results

Responsibilities

• Develop and execute growth experiments that use blockchain tech, gamification, and viral mechanics to bring in users and keep them engaged
• Own performance metrics (active users, conversion rates, retention) and use on- and off-chain analytics to optimize strategies
• Manage and scale campaigns across SEO, paid ads, social, email, content, and Web3-native platforms (Google, Meta, X, Braze, Hypelab, Addressable, etc.)
• Partner with community teams to fuel word-of-mouth marketing, amplify user-generated content, and drive brand advocacy
• Work with content creators to craft high-impact social posts, blogs, newsletters, and videos that fuel user acquisition and retention
• Plan and execute campaigns that get people excited and engaged, from product drops to interactive experiences
• Keep an eye on market trends, competitors, and customer behavior to constantly refine and improve our approach
• Work alongside product, community, and creative to align growth efforts with company goals

Benefits

Competitive compensation + equity – Because great work deserves great rewards