Growth Marketing Manager

Summary

Join Boulevard as a Growth Marketing Manager and lead the development and execution of innovative affiliate, referral, and influencer marketing strategies. You will build and manage relationships with partners, optimize marketing funnels, and drive revenue growth. This role requires a strong analytical background, excellent communication skills, and 5+ years of experience in affiliate, referral, and/or influencer marketing. Experience in the self-care or beauty industry is strongly preferred. Boulevard offers a competitive salary, comprehensive benefits, flexible work arrangements, and opportunities for professional development.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 5+ years of experience in affiliate, referral, and/or influencer marketing
• Excellent communication and negotiation skills
• Strong analytical skills with the ability to assess and optimize performance data
• Knowledge of SEO, email marketing, and content marketing related to affiliate, referral, and/or influencer marketing
• Strong experience in platforms, performance analytics tools, commission protocols, and tracking systems specific to affiliate, referral, and/or influencer marketing (e.g. Partnerstack, CJ Affiliate, Impact, etc.)
• Highly motivated, goal-oriented, and results-driven
• Ability to work independently and in a team environment
• Detail-oriented with strong organizational and time management skills
• Ability to adapt to new trends and technologies in the affiliate/referral/influencer marketing space

Responsibilities

• Develop, implement, and manage the overall affiliate, referral, and influencer marketing strategy
• Identify, recruit, and onboard new affiliates and influencers (including digital publishers, organizations, bloggers, content creators, and affiliate networks) who align with the brand
• Implement a scalable referral marketing strategy that encourages existing customers to refer new users
• Optimize the endorsement marketing funnel, from lead generation to conversion, creating tailored incentives and resources to sustain engagement, ensuring profitability and long-term success
• Identify, establish and maintain strong, long-term relationships with partners to maximize collaboration and revenue growth
• Provide partners with necessary resources (banners, links, tracking tools, co-branded landing pages) and optimize affiliate marketing campaigns, testing different strategies and tactics to enhance performance
• Develop and negotiate commission and incentive structures and agreements to align with business objectives
• Oversee the creation and management of campaigns and content designed to drive affiliate growth through innovative acquisition strategies, positively impacting the onboarding of high-value affiliates
• Work with the customer success and sales teams to develop outreach, content, and programs to recruit new brand ambassadors and engage with existing ones
• Leverage customer data and insights to target and encourage referrals from high-value users
• Utilize customer feedback and testimonials to improve the referral program and increase word-of-mouth promotion
• Work closely with other marketing teams (e.g., content, social media, SEO) to ensure alignment with other brand marketing initiatives
• Work closely with Sales and Customer Experience leadership to identify opportunities and programs that increase customer referrals
• Track, analyze, and report on program performance using various analytics tools and platforms
• Analyze data to identify top-performing affiliates/influencers/referrers, and opportunities for growth
• Optimize processes to streamline operations, reporting, and partner communications, effectively leveraging data to provide actionable insights for ongoing strategic improvements
• Manage the affiliate and referral marketing budget to ensure that campaigns are cost-effective
• Optimize spend allocation to achieve the highest return on investment
• Manage and optimize platforms and tools (e.g. Partnerstack)
• Ensure the smooth integration of tools with other marketing systems and CRM
• Ensure endorsement campaigns adhere to legal and ethical guidelines, including data privacy laws and marketing regulations
• Stay current with industry trends and best practices related to affiliate, influencer, and referral marketing

Preferred Qualifications

Experience working in the self-care or beauty industry

Benefits

• Your starting total cash compensation for this role is between $102,000 - $145,000 , depending on your current skills, experience, training, and overall market demands
• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote
• Work from home stipend every month
• Family planning resources and specialized support programs
• Equity
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve