Growth Marketing Manager

Summary

Join Boulevard as their Partner Marketing Manager and design, execute co-marketing programs across various channels. Collaborate with partners to craft impactful campaigns, leveraging insights to grow partnership channels. Manage marketing requests, build partner toolkits, and manage the brand ambassador and customer referral program. Track partner-sourced pipeline, monitor performance, and report monthly on ROI. Manage the partner and referral marketing budget to ensure cost-effectiveness. This role requires cross-functional collaboration, strong analytical skills, and experience in partner marketing within the self-care or beauty industry.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 5+ years of experience in partner marketing
• Proven track record of managing successful programs and driving revenue growth
• Expert at cross-functional collaboration with strong written and communication skills
• Strong analytical skills with the ability to assess and optimize performance data
• Knowledge of digital, email, and content marketing related to partnership marketing
• Strong experience in platforms, performance analytics tools, commission protocols, and tracking systems (e.g., Partnerstack, CJ Affiliate, Impact, etc.)
• Highly motivated, goal-oriented, and results-driven
• Ability to work independently and in a team environment
• Detail-oriented with strong organizational and time management skills

Responsibilities

• Develop go-to-market plans with partners, mapping out joint objectives, audiences, and success metrics
• Project manages marketing requests and briefs, ensuring delivery and implementation of marketing and media assets and templates for various initiatives
• Build partner toolkits — one-pagers, slide decks, battle cards, and email templates — to help partners weave our brand messaging into their communications
• Manage the brand ambassador and customer referral program, collaborating with Customer Success and Sales to create outreach, content, and initiatives that recruit new ambassadors and engage existing ones
• Track partner-sourced and referral pipeline through to revenue and monitor performance in Salesforce and PartnerStack. Report monthly on ROI, insights, and recommendations to boost funnel conversion
• Manage the partner and referral marketing budget to ensure that campaigns are cost-effective

Preferred Qualifications

Experience working in the self-care or beauty industry is strongly preferred

Benefits

• Your starting total cash compensation for this role is between $102,000 - $145,000 , depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement
• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance
• Take a break whenever you need with our flexible vacation day policy
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve