Seo Copywriter

Summary

Join Outliant, a fully remote digital product development and startup consulting company, as an SEO Copywriter. You will create SEO-optimized content for multi-location enterprise clients, collaborating with SEO analysts and marketing managers. Responsibilities include content creation, keyword research, search intent analysis, website audits, and performance tracking. You will also support lifecycle marketing efforts. This role requires 3-5 years of SEO copywriting experience with multi-location or enterprise clients and proficiency in various SEO tools. Outliant offers flexible hours, unlimited PTO, medical/dental/vision insurance (US-W2), salary increases, performance-based bonuses, referral bonuses, and mental health and well-being programs.

Requirements

• 3-5 years of SEO copywriting experience, preferably working with multi-location or enterprise-level clients
• Proficiency in advanced SEO tools, including: Keywords Everywhere, Ahrefs, Brightedge, SEOClarity, Perplexity.ai, ChatGPT, GA4, Google Search Console
• Expertise in writing for multi-location SEO, including hyper-localized content and proximity optimization
• Strong understanding of enterprise-level SEO principles, search intent, and on-page SEO best practices
• Excellent writing and editing skills, with a focus on clarity, engagement, and brand alignment
• Ability to meet deadlines and manage time effectively for large-scale projects

Responsibilities

• Write optimized and engaging content for service pages, blogs, and resources tailored to multi-location businesses
• Craft metadata (titles, descriptions, and headers) that aligns with SEO objectives and enhances CTR
• Develop hyper-localized content for multi-location clients, considering proximity-based and geo-targeted keyword strategies
• Conduct detailed keyword research using tools like Keywords Everywhere, Ahrefs, and Brightedge to identify search intent and optimize content for enterprise-level clients
• Incorporate location-based and proximity-related keywords into content
• Understand audience needs and create content that addresses local and enterprise-level search queries
• Use tools like Perplexity.ai and ChatGPT to enhance user relevance and content performance
• Partner with SEO analysts, marketing managers, and design teams to align content with overall strategies and consumer insights
• Contribute to the development of location-based SEO strategies and campaigns
• Support SEO campaigns by auditing existing websites for content gaps, optimization opportunities, and multi-location consistency
• Use tools like GA4, SEOClarity, and Google Search Console to monitor performance metrics, customer behavior, and content effectiveness
• Craft Engaging Multi-Channel Content: Write compelling email and SMS campaigns that drive customer engagement and conversions
• Align Messaging with the Customer Journey: Tailor content to address customer needs at every stage, from acquisition to retention and reactivation

Preferred Qualifications

• 2-3 years of experience creating email, SMS, and multi-channel campaigns for customer acquisition, retention, and reactivation
• Familiarity with local SEO strategies and creating location-specific landing pages for enterprise clients
• Experience with technical SEO elements such as structured data, internal linking, and site architecture
• Knowledge of headless CMS platforms like Contentful or Webflow
• Basic understanding of reporting tools and analytics for large-scale SEO campaigns

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Non-working holidays per country of residence
• Medical/ Dental / Vision insurance (US-W2)
• Salary increases and performance-based bonuses
• Referral bonuses
• Mental health and well-being programs