SEO Country Lead

Summary

Join the team redefining how the world experiences design as a Senior SEO Specialist to lead all aspects of SEO across South Korean pages on canva.com.

Requirements

• Native-speaker in Korean (mastering key linguistic nuances for the Korean language and cultural considerations for keyword research) with business-level English to plan with and report to Canva SEO Global team
• Strong understanding of Naver and Google algorithms & ranking factors, someone that knows how to leverage each platform’s distinct features – like Naver Blog, News and Cafe sections
• Capable of communicating those unique nuances to a variety of stakeholders to facilitate decision-making and how / when to prioritise the work with SEO engineering and data teams
• Demonstrate successful outcomes from previous SEO projects on large websites (500 pages or more) that you have led in South-Korea
• Good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
• Ability to build a vision for delivering exceptionally high growth in South Korea and work independently to execute the necessary tasks to achieve that vision, solving your own problems where possible along the way
• Excellent analytical skills and are comfortable using data to guide your decision making
• Hands-on experience with SEO and web analytic tools such as Naver keyword planner, Naver Analytics, Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming frog and Deepcrawl

Responsibilities

• Drive the development and implementation of Canva’s SEO Strategy in South Korea (focusing on Naver but also maintaining what we already do focusing on Google)
• Build and lead a team of seasoned SEO experts to execute on your strategy
• Identify and prioritise projects aligning with our global company (and SEO) goals
• Become an expert in the search landscape for relevant niches within the South Korea-specific market (AI, photo editor, video editor, print, and more)
• Develop a good knowledge of local / global competitors and areas of opportunity for the South Korean market
• Build a backlog of goals, milestones and tasks to complete each cycle, considering your local opportunities while ensuring global alignment, and prioritising the work based on expected impact and effort
• Work with content specialists and the localisation team to produce or translate the required content for the pages, then build and launch the pages in the Canva CMS
• Guide outreach specialists to define the target pages for link-building campaigns, and support them to find new tactics and improve existing ones
• Use our third-party tools to monitor the site for technical hygiene (broken links, redirect chains etc), and make fixes as required
• Report on wins and opportunities for improvement within South Korea
• Support the growth of your local team when relevant, hiring SEO specialists in your market as required

Benefits

Remote work