Remote SEO Journalist

Summary

Join Newsweek as a newsroom SEO Journalist with strong content marketing skills to contribute to daily newsroom activities, train editorial teams in SEO best practices, and develop a long-term newsroom strategy.

Requirements

• Relevant experience growing SEO within a newsroom environment
• Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization
• Strong proficiency with using Google Trends, Google Search Console, and any real-time content analytics tool such as Parse.ly or Chartbeat
• Some knowledge or experience with Google Discover

Responsibilities

• Create and execute a successful newsroom SEO content strategy for your assigned section
• Make proactive recommendations to editorial and audience teams throughout the day about trending search topics, SEO-focused article updates, and other optimizations to maximize article reach
• Create in-depth content briefs that include a general outline, user intent defining, and competitive research. Strategically suggest headlines, meta descriptions, subheadings, related topics, FAQs, internal links, images/graphics, and content length
• Build and execute a SEO content calendar with topics, content ideas, and other strategic notes for our timely and evergreen strategies. Pre-plan for future articles and events by suggesting coverage, performing keyword research, and compiling impactful SEO recommendations
• Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy
• Perform in-depth competitive analysis on competitor content to understand why a piece of content is ranking and how to create a competing piece that provides substantially more value
• Deliver impactful training sessions and provide daily SEO guidance to newsroom editors, journalists, and other team members
• Work closely with the SEO Manager to create and scale content marketing strategies to meet core company KPIs including sessions and user engagement
• Ensure all content follows Newsweek editorial guidelines and brand standards