SEO Link Building Specialist

Summary

Join Housecall Pro as an SEO Link Building Specialist and develop and execute off-page SEO strategies to enhance website domain authority. You will leverage keyword research and analytics to identify link-building opportunities, create outreach plans, and manage relationships with potential partners. Responsibilities include producing high-quality content attracting backlinks, collaborating with stakeholders, and maintaining a database of link partners. You will monitor and report on link-building performance, and stay updated on the latest techniques and tools. This role requires 2+ years of SEO or digital marketing experience, familiarity with SEO tools, strong attention to detail, and excellent communication skills. A bachelor's degree or equivalent experience is needed.

Requirements

• 2+ years of experience in SEO or digital marketing roles
• Familiarity with SEO concepts and basic tools (i.e. Google Analytics, Google Search Console)
• Strong attention to detail and willingness to learn technical SEO concepts
• Proven track record of link-building knowledge and success
• Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience

Responsibilities

• Develop and execute our SEO link-building strategy to improve our online visibility and domain authority
• Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
• Perform a weekly backlink audit to monitor the health and performance of existing links, making improvements as needed
• Identify, coordinate, and produce content that attracts backlinks
• Collaborate with the product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
• Develop and maintain a database of potential and existing link partners
• Build and maintain value-added relationships with link partners through continual outreach and communication
• Monitor and report on backlink performance metrics
• Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices

Preferred Qualifications

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Excellent communication and presentation skills to articulate strategies and insights

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits