Shopper Marketing Manager

Summary

Join Vital Farms as their Shopper Marketing Manager and collaborate with sales and marketing teams to develop and execute retailer-specific shopper marketing plans. You will manage budgets, build relationships with retailers, analyze campaign performance, and identify growth opportunities. This role requires strong analytical and communication skills, experience in CPG marketing, and the ability to manage multiple projects. The ideal candidate will have 5+ years of experience in CPG marketing or sales, a bachelor's degree (or equivalent), and experience with major retailers. Vital Farms offers a remote work environment, competitive pay and benefits, including medical, dental, vision, and paid parental leave, and opportunities for professional development. The company is committed to ethical food production and fostering an inclusive work environment.

Requirements

• 5+ years of relevant work experience related to CPG Marketing/Sales/Shopper (omnichannel experience preferred)
• Bachelor degree preferred, or equivalent combination of education and relevant experience
• General understanding and know-how of Shopper Marketing (including e-commerce, digital, social, POS, out-of-home, influencers, demos, and retail media)
• Ability to travel 10–20% for company meetings, team offsites, and related business needs
• Strategic thinker who can demonstrate quantitative, analytical, and problem-solving skills
• Commitment to results; ability to suggest and incorporate new learnings into existing plans
• Ability to draw insights from data and turn the data into compelling stories
• Ability to create, implement, and manage budgets and processes
• Ability to manage several different projects at a time with competing levels of urgency
• Ability to develop strong relationships with sound interpersonal skills (communicate effectively, influence key stakeholders, collaborative attitude, strong team player)
• Self-starter who can tackle and manage projects where there may be no precedence
• Self-aware and open to feedback
• Proficient in Microsoft office Suite (Excel, Power Point, Word)

Responsibilities

• Collaborate with sales account managers, brand marketing & creative teams to build effective annual retailer-specific shopper marketing plans
• Own development and execution of retailer shopper marketing and e-commerce programs (RMNs and 3rd party vendors) at key accounts, in support of business objectives and strategies, including managing timelines, contracts, and final deliverables
• Own and manage the Retailer Shopper Marketing and Consumer Incentive budgets, including monthly pre-and-post-close processes
• Develop strong, collaborative partnerships with key retailer marketing contacts and retailer shopper agency leads
• Perform post-campaign analyses, share learnings with key stakeholders, and implement optimizations
• Provide quarterly report cards to sales leadership measuring retailer shopper marketing performance vs spend, by retailer, for each of the four regional sales teams
• Proactively identify competitive in-market programs and trends to grow our shopper marketing capabilities in an ever-changing landscape of grocery shopping behaviors and technologies
• Drive recommendations for in-store and online tactics rooted in data-driven insights to uncover growth opportunities for the brand
• Act as a champion of shopper marketing and build organizational energy, understanding, and enthusiasm behind the power and capabilities of shopper marketing

Preferred Qualifications

Experience managing and executing shopper campaigns within RMNs at Kroger, Target, Walmart, and Albertsons a plus

Benefits

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Free eggs and butter (yes, really!), along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth