Growth Marketing Manager

Summary

Join ShopBack, a leading shopping rewards platform in Asia-Pacific, as a Growth Marketing expert to drive customer acquisition and growth. You will develop and execute high-ROI marketing strategies across various channels, oversee user development funnels, analyze data for optimization, and manage marketing budgets. This role requires 5-8 years of experience in performance marketing and team management, with a strong preference for eCommerce, payments, or B2C marketing backgrounds. The position is based in Austin, Texas, but remote work with frequent travel is possible. ShopBack offers competitive salaries and benefits, including health and wellness benefits, 401k matching, an Employee Stock Option Plan, and paid time off.

Requirements

• Experience: 5–8 years in performance marketing strategy and team management, with a strong preference for backgrounds in eCommerce, payments, B2C marketing, social media, or start-ups
• Proven Success: Demonstrated ability to design and execute impactful, creative marketing campaigns across diverse channels
• Problem-Solver: A structured thinker who excels at breaking down complex challenges into actionable solutions
• Data-Driven: Expertise in analyzing both quantitative and qualitative data to inform strategy, decision-making, and product development priorities
• Business Acumen: Skilled in budget management, commercial decision-making, and performance reporting
• Effective Communicator: Outstanding interpersonal and communication skills, with a talent for building relationships at all levels
• Creative Vision: A knack for innovative thinking, both in campaign development and process improvement

Responsibilities

• Develop and Execute Marketing Strategy: Create and implement high-ROI strategies to drive user acquisition, growth, and retention across channels like CRM, social media, partnerships, digital marketing, content, and influencers
• Drive Demand Growth: Oversee user development funnels for existing and new business initiatives, ensuring consistent growth
• Analyze and Optimize: Leverage data and reports to derive actionable insights, present impactful analyses, and recommend key initiatives for optimization
• Report Performance: Monitor and evaluate campaign outcomes, providing detailed performance reports and insights to stakeholders
• Manage Budgets: Oversee marketing budgets, ensure accurate ROI forecasting, and allocate investments strategically

Benefits

• Medical, dental, and vision benefits
• 401(k) with company match
• An Employee Stock Option Plan
• Maternity and Parental leave
• Paid Time Off
• Additional Time Off Policy
• Company Holidays
• Employee-focused engagement and development programs, including Individual Development Fund and company-sponsored events
• Work-From-Anywhere benefit