Zesty Paws is hiring a
Shopper Marketing Manager

Summary

Join our team at Health & Happiness (H&H) as the Omnichannel Shopper Marketing Manager for Zesty Paws and Solid Gold brands. Develop and execute shopper marketing strategies, manage budgets, and collaborate with internal and external partners to deliver compelling experiences across retail channels.

Requirements

• Bachelor’s in Marketing, Business, or another related field
• 5+ years of experience in traditional CPG Omni/Shopper marketing role
• Established agency and retailer media exposure / experience
• Robust shopper, digital and consumer insights experience
• Proven experience managing vendor/customer relationships
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Experience in display /merchandiser/fixture development
• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Proficiency in Microsoft Office applications specifically within Excel and Powerpoint
• Assimilating and interpreting data from multiple data sources into concise, action-oriented recommendations
• Ability to manage multiple and sometimes conflicting priorities
• Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
• Strong attention to detail and follow through
• Financial acumen related to managing a budget, ROI analysis and budget optimization
• Deep understanding of US Retailers and their go-to-market strategies

Responsibilities

• Develop and implement consumer-focused shopper marketing strategies that align with overall business objectives and drive brand awareness, engagement, and loyalty
• Lead the development and execution of commercial business plans in collaboration with sales that mutually deliver against customer and sales/marketing objectives
• Be the expert of omnichannel marketing including retailer onsite media, digital strategy, creative digital assets development of high-converting PDPs and score card monitoring to increase CTAs on retail.com sites
• Activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide best-in-class omni experience regardless of where or how the shopper shops
• Lead instore communication and displays from creative ideation to launch, incorporating shopper insights to drive engagement at POS
• Develop purpose-driven, integrated shopper plans; grounded in insights and customer growth opportunities
• Drive alignment with Sales Leads, Brand Teams, and our Retailers to ensure successful implementation of our strategy and commercial plans
• Leads the management of agencies, printers and vendors including briefing, display development and instore communication assets
• Responsible for managing the Customer Marketing budget, allocating and tracking investments and leading post campaign analysis to determine overall effectiveness
• Refine budget across physical and digital conversion levers based on key learnings and insights
• Partner with internal teams, including product development, sales, sales operations, customer service, operations and procurement to ensure projects are completed on time, on schedule and on budget
• Build and maintain strong relationships with external partners, including agencies, media outlets, and vendors