Social Media and Content Specialist

Summary

Join our team as a Social Media and Content Specialist and play a pivotal role in shaping our brand's online presence in the Americas. You will craft compelling content and amplify our brand's voice across platforms like Instagram and LinkedIn, directly driving brand awareness and community engagement. Collaborate with a dynamic communications and marketing team to ensure our message resonates with our target audience. The ideal candidate possesses a strong understanding of social media trends, excellent writing skills, and a passion for storytelling and digital marketing. This position offers opportunities for professional development and a supportive work environment. We are considering remote candidates.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in social media, content development or a similar role
• Proven track record of developing and executing successful social media strategies
• Ability to translate complex information into engaging search engine optimized content
• Strong understanding of social media platforms, tools, and analytics
• Excellent written and verbal communication skills
• Creative thinking and the ability to generate innovative content ideas
• Strong organizational and project management skills
• Ability to work independently and as part of a team

Responsibilities

• Collaborates with the Regional Communications and Marketing Director and PR/Media Manager to develop and implement social media strategies tailored to the target audiences in the Americas
• Support our Campaign Localization Manager and PR/Media Manager by creating, curating, and managing engaging content for various social media platforms, including text, images, videos, and infographics
• Working with the Campaign Localization Manager, plan and execute social media campaigns to support the localization of global marketing initiatives
• Monitor and respond to comments, messages, and mentions across social media channels in the Americas. Foster a positive and active online community for the region
• Track and analyze social media performance using analytics tools. Provide regular reports and insights to optimize strategies and demonstrate ROI
• Manages an optimal posting schedule
• Stay updated on social media trends, tools, and best practices. Suggest new strategies to keep the brand relevant and engaging
• Manage and optimize local paid social to increase reach and engagement. Monitor budgets and performance metrics

Preferred Qualifications

• Experience in a global organization
• Familiarity with the cultural and social media landscape of the Americas
• Proficiency in using social media management tools
• Multilingual abilities, Spanish

Benefits

Medical and life insurance