Social Media Specialist

Summary

Join Mantle, a leading sustainable hub for on-chain finance, as a Social Media and Community Manager. You will be responsible for developing and executing social media strategies across various platforms to enhance brand awareness and community engagement. Your duties include creating engaging content, interacting with the community, collaborating with internal teams, and analyzing performance data. This role requires extensive knowledge of web3 and layer-2 ecosystems, strong communication skills, and proven experience in community management. Experience with visual content creation and paid media campaigns is a plus. The ideal candidate is highly motivated, detail-oriented, and collaborative.

Requirements

• Extensive knowledge of web3 and protocol/layer-2 ecosystems
• Strong interest and passion for blockchain
• Excellent verbal and written communication skills and fluency in English
• Experience with community building, managing, nurturing, and retaining layer-2 communities
• Min 2 years experience in social media and community management especially Twitter, Youtube platform
• Outstanding copywriting skills and the ability to work independently and as part of a team
• Highly motivated, detail-oriented, collaborative, and open-minded

Responsibilities

• Conceive social media and community strategies for different channels to build brand awareness, boost community engagement, and create and maintain Mantle Network’s brand image
• Build, monitor, grow and maintain vibrant online communities on Twitter, YouTube, Medium, etc. by planning and developing high-quality engaging content, activities, and campaigns
• Respond to comments and queries in a timely manner, identify and capture marketing opportunities as well as areas of improvement, and report on feedback and online reviews
• Interact meaningfully with the community and other relevant stakeholders (the wider Mantle community) as the project representative, daily via the official social media accounts
• Design creative social activities to drive community engagement and build an engaged community
• Work closely with the internal marketing and product teams to set up and implement social media and communication campaigns that tightly align with the overarching marketing and product strategies
• In collaboration with the design team, produce eye-catching, evoking visual content, including but not limited to campaign posters, banners, community call slides and presentation decks, gifs, videos, etc
• Actively search for and arrange potential community-building opportunities, including but not limited to collaborations, features/mentioned in media outlets, speaking opportunities, and advertising opportunities
• Analyze engagement data, identify trends in community interactions, research social media trends, and plan/update/propose suitable campaigns to build community online
• Track campaigns, measure their performance against the KPIs, collect feedback from the community, and produce regular reporting with the analysis on how to provide constant improvement of social and community ROI

Preferred Qualifications

Experience in creating high quality visual content and paid media campaigns